Technology is rising by leaps and bounds. There are smart phones on one hand, which control our lives, and laptops on the other end of the spectrum, which dominate our work life culture. Advancement in algorithms and programming has enabled voice searches with ease.
There’s no need to type out long queries anymore, a simple question to your mobile’s personal assistant will do the task just fine. But what does this imply for digital marketing policies?
SEO or search engine optimization is the key feature of digital marketing. Keywords placed cleverly in web content make it more appealing for search engines and ultimately, gets the page more traffic. Keyword marketing is, therefore, a calculative business with a lot of research required. However, voice searches bring a whole new game into the picture.
So, what does this imply for the future?
Local searches: voice searches are quickly replacing normal searches due to their speedy nature. This implies that people usually use it on the go, to search for places near them or to call for appointments. This means, for SEO, keywords must include phrases like ‘near me’ or other semantics.
Increased complexity: Search engines now come equipped with weapons for guessing context from long queries which dictates a change in keyword marketing. The long tail queries have to include words such as ‘when’, ‘where’ and include keywords based on the contextual refinement of user searches.
Focus on specific keywords will be less as opposed to long tail keywords and broad search terms. In other words, more natural words than corporate tongue will be involved.
Increased audio based interactions: audio searches need to return more audio specific results, which will configure the search engine results page away from a visual mode of interaction. Searchers often won’t have time to read through long info-graphics or web pages. This means digital marketing has to shift to incorporate new result representation.
All these considerations when factored in will introduce heavy changes in content marketing and every local SEO agency has to step up their games. Keeping pace with modern changes is not something any SEO agency in Delhi can do. This is where we live up to expectations as the best SEO agency in Delhi, with our expert team of dedicated professionals who know how to market your content to keep you afloat in this heavy competition.