Remarketing is an online business strategy of serving ads to the users which have already visited your website. If you are seeing the same ads again and again, no matter which website you are on, that’s due to remarketing. Google remarketing is simply remarketing done with Google AdWords.
The basic idea behind remarketing is to reach the customers which have already visited your website, that means they are interested in availing your services and with a bit of push they are likely to come back and convert that visit into a transaction. The user will be encouraged to buy from the website by showing them different ads on different websites they visit. The most popular remarketing tool at present is Google AdWords.
The complete remarketing strategy can be narrowed down into three basic stages:
Now the remarketing campaign can be made to target different users depending upon their behaviour on the website. You can divide customers into three different pools on this basis and launch your campaign to target any category as per your strategy.
How Remarketing Really Works?
If you are using Google AdWords then you just need to add a remarketing tag with it and you are good to go. Remarketing tag is nothing but a line of HTML code which is inserting with the body of all the pages. This will help you to show standard ads to the users which have visited your website by using the cookies.
You can also make a remarketing list and personalise which users you want to target. You can target users who visited any specific page or section of the website.
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