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Home » Blog » Best SEO Agency in Delhi for eCommerce Business

Best SEO Agency in Delhi for eCommerce Business

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E-commerce has revolutionized the way people shop, and it’s no surprise that more businesses are turning to this model. With growing competition, however, having a great eCommerce website isn’t enough anymore. You need to make sure your site appears on top search engine result pages (SERPs) to reach your target audience effectively. That is where SEO comes in! And when it comes to finding SEO Services India for e-commerce businesses in India, Delhi stands out as a hub of opportunities. In this blog post, we’ll explore why Delhi is the perfect place for starting an eCommerce business and how you can find the best SEO agency in Delhi to make your online venture successful.

What is eCommerce Business?

SEO company in Delhi, short for Electronic commerce, refers to buying and selling goods or services online. It’s a business model that allows you to run your store without physical limitations. Essentially, eCommerce businesses operate on the internet, where product pages replace storefronts and transactions are done electronically.

One of the main advantages of the best SEO company in India is its flexibility. As an entrepreneur, you can start an e-commerce business from anywhere in the world with nothing more than a computer and an internet connection. Furthermore, it eliminates the need for renting out expensive retail space and hiring personnel to manage your shop.

SEO services in Delhi have become increasingly popular over time as consumers continue to prefer online shopping due to convenience and speediness factors. With millions of potential customers around the globe being only one click away from making a purchase on your website; starting an eCommerce business could be profitable if done right!

What is SEO?

SEO stands for Search Engine Optimization. It’s the practice of optimizing your website to rank higher in search engine results pages (SERPs). SEO involves many tactics, such as keyword research, on-page optimization, link building, and content creation.

Keyword research is the process of finding relevant keywords and phrases that people are searching for in search engines and incorporating them into your website content. On-page optimization refers to optimizing individual web pages to rank higher in SERPs by improving page titles, descriptions, headings, and other elements.

Link building involves acquiring links from third-party websites back to your own site. This helps establish authority and credibility with search engines. Creating high-quality content that provides users value is essential for user engagement and ranking well in SERPs.

A successful top SEO company in India requires ongoing effort and patience as it takes time to see results. However, when done correctly it can drive targeted traffic to your website resulting in increased leads or sales for an eCommerce business operating within Delhi or anywhere else around the world!

Why Delhi is the best place for eCommerce Business?

Delhi is a city with immense growth potential and it’s quickly emerging as the hub of affordable SEO companies in India. With a population of over 18 million, Delhi offers an enormous customer base for online businesses to target.

One of the biggest advantages of setting up SEO services in Delhi is its well-connected transportation system. The city has multiple airports, railway stations, and highways that allow easy movement of goods across different parts of the country.

Moreover, Delhi has a thriving startup ecosystem with various incubators and accelerators supporting new ventures. This provides ample opportunities for entrepreneurs to network and gain valuable insights into their respective industries.

Delhi also boasts of high internet penetration rates which means there are more potential customers available online than ever before. Additionally, the presence of several top-notch digital marketing agencies makes it easier for eCommerce businesses to reach out to targeted audiences through effective SEO strategies.

Delhi’s large consumer base combined with its excellent infrastructure and supportive startup ecosystem make it the perfect place for growing your eCommerce business.

What are the benefits of eCommerce Business?

eCommerce business has become increasingly popular in recent years and for good reason. There are numerous benefits to starting an online store.

Firstly, eCommerce allows businesses to reach a wider audience. Traditional brick-and-mortar stores are limited by their physical location, but an online store can be accessed from anywhere with an internet connection. This means that businesses can tap into new markets and expand their customer base without the need for additional physical locations.

Secondly, eCommerce offers convenience for both the business owner and the customer. Customers can shop at any time of day or night without having to leave their homes, while businesses can operate 24/7 without needing staff present around the clock.

Thirdly, eCommerce tends to have lower overhead costs compared to traditional retail stores. Renting a physical space is often one of the biggest expenses for brick-and-mortar stores whereas operating an online store doesn’t require such high expenses.

ECommerce provides valuable data insights that allow businesses to make informed decisions about inventory management and marketing strategies which would not be possible in traditional retail models.

In summary,eCommerce is a powerful tool that enables businesses of all sizes to grow and thrive by providing access globally at less overhead cost than starting up a conventional storefront business model.

How to get started with eCommerce Business in Delhi?

Starting an Online Reputation Management Company In Delhi business in Delhi can be a daunting task, but with the right approach and strategy, it can lead to tremendous success. Here are some steps you should take to get started:

1. Research: Start by researching your target audience, competitors, and market trends. This will help you identify your niche and develop a unique selling proposition.

2. Choose a platform: Selecting the right eCommerce platform is crucial for your online store’s success. Some popular platforms are Shopify, WooCommerce, and Magento.

3. Create a website: Develop an attractive, user-friendly website that is easy to navigate. Make sure it is mobile-responsive as more people are using their phones for online shopping.

4. Payment gateway integration: Setting up secure payment gateways like Paytm or Razorpay ensures hassle-free transactions for customers.

5. Marketing strategy: Plan effective marketing strategies such as social media promotions, email campaigns, influencer marketing, etc., to drive traffic towards your store.

6.

Customer experience optimization: Focus on providing excellent SEO services agency in India through live chat support or phone calls which helps build long-term relationships with customers.


By following these basic steps, you can establish your eCommerce business in Delhi successfully!

Conclusion

ECommerce is a rapidly growing industry in Delhi and offers numerous benefits to businesses of all sizes. With the right SEO strategies in place, you can take your eCommerce business to new heights and reach more customers than ever before.

Choosing the best SEO agency in Delhi for your eCommerce business is crucial for achieving success online. Look for an agency that has experience working with eCommerce sites, understands your target audience, and can provide customized solutions tailored to meet your unique goals.

Remember that building a successful eCommerce business takes time, effort, and dedication. By implementing effective SEO strategies and partnering with the right agency, you can create a strong online presence that attracts visitors and converts them into loyal customers.

So don’t wait any longer – start exploring the exciting world of eCommerce today!

Crucial Things to Consider While Choosing an SEO Company in India

Things to Consider While Choosing an SEO Company in India

Hiring the best SEO company in India can help you improve your website’s reach and thus the footfall for your listed venture. Improving your website is your main goal to be achieved! 

SEO services will help you know the loopholes and improve the user interface for your website. Thus it plays an important role in improving the visibility of your website to the target audience. 

Why do you need SEO services? 

SEO is what every website needs to get itself viewed by its target audience but the owner faces a dilemma to focus on the main purpose of the website or focus on reach and listings.

This can be a hectic decision, therefore focusing on purpose while outsourcing SEO Services to experts is the best option. Service providers will work for your website optimization while you brainstorm on the main niche of your blogs. 

Factors to consider while choosing the SEO company 

To choose SEO Services in India wisely one should consider several factors and then compare the abundance of companies. The factors include quality of work, monetary aspects, reach, and expertise in the SEO industry. 

Experience and expertise

Looking for the best SEO Company in India and choosing the one with more industry experience would help you grow your visibility. Website handling can be best done by experts having extensive industry experience with wide-ranging work portfolios.

Moreover, it would help if you always compared the years of experience and reach of niches that a company adheres to while selecting SEO services. A drawback of choosing a relatively new SEO company is that the training and strategies they use might take time to repeat industry-centric results.

Affordability 

A business having profits work with cost efficiency! One of the important factors while choosing an SEO company in India is the cost structure. Cost can be on a project basis or can even be in terms of pay-per-click. To manage affordability issues, it is always advised to compare the costs of services across different SEO companies. 

Duration of project 

Looking at cost structures is important but what is important is the time frame of the project. Being a customer of SEO services you would be eager to see improvements and better results purposed for a specific niche. Therefore looking at the duration in which the SEO company can provide you with better results is a crucial point to consider when choosing the best SEO company in India

Clients and trusted services 

Looking for the right SEO services in India requires you to check for the company’s partnerships. Trusted companies generally produce more goal-oriented and specialist solutions for your website. Also, companies trusted by reputed organizations thus provide customer reviews that will help you choose the company with value for money service. 

Customer service and feedback 

SEO companies should be chosen depending on their feedback mechanism and their responsiveness to customer needs. Regular updates and client needs assessment will lead to a better outcome for your website.

Therefore, the focus should also be kept on comparing customer service and query resolution while selecting SEO services. One should be able to access the analytical data of their website and transparency through the project. This is an important factor to decide on which company to trust with your work. 

Organic searches 

A website getting organic searches will build strong visibility and reputation in the market. To keep such track, one should choose SEO services that provide solutions to get a more organic audience and targeted reach. Read more: Three Things You Can Do Right Now To Improve SEO

However, the SEO services that use content strategy and targeted keywords for the website will enable shifting the listing to the top. Therefore, while choosing an SEO company, you should focus on their past and present records regarding organic search development. 

Types of services 

A brand strategy always includes versatility in web design, content posting, relevant and attractive business pitches, and the right use of SEO. An ideal SEO company would enable you to streamline all such activities on your website.

Moreover, one should look for services and facilities and compare the SEO companies on types of services. Choosing the company providing maximum website optimization services at minimal pricing and top-notch quality will help you grow your online venture. Read more: How to Grow Organic Traffic to Your Website?

Conclusion

Companies might look attractive to work on your website but it is very important to assess the quality of work they are willing to focus on for your website. Furthermore, once you hand over your website for SEO services, you should still look up to the work and requirements and provide regular feedback to the company. 

The SSI – SEO services India provides a holistic growth of your websites by optimizing search engine-specific needs at affordable rates and expert team.

You May Also Like: Hiring an SEO Company: 5 Things You Need to Consider

You May Also Like: What are the Benefits of Hiring a Professional SEO Agency

Top 5 Must Have Plugins for Your WordPress Blog

wordpress plugin for blog, wordpress plugins, 5 plugins for wordpress blog, plugin wordpress blog, seo services india, best seo company in india

Blogging has gain traction on the internet way back in the 2000s. As of today, a report from WordPress indicates that over 409 million people read 20.7 billion blog posts each month. WordPress plugin for the blog

Most of the bloggers feel that WordPress is one of the easiest platforms to start blogging with.

However, adding relevant WordPress plugins for blogs is very crucial. These plugins provide hassle-free navigation throughout the website while adding new functionalities to the blog at the same time.

Top 5 must-have blog plugins and why you should be using them

  1. Yoast SEO: You need search engine optimization if you want people to find your blog whenever they search for something similar to your blog niche.

Yoast SEO is compatible with Google algorithms. It helps you optimize each and every post of yours using keywords and meta descriptions.

It also scans the readability of your posts and helps you improve it with simple tips. This is why most of the SEO companies in India prefer Yoast SEO.

2. Revive Old Post: Social media platforms are the second-highest source of website traffic after search engines.

Revive Old Post helps you make the most out of social media. It shares your new as well as old posts automatically to Facebook and Twitter.

It also adds hashtags that link back to your blog. This plugin sets a schedule for your social media publications depending on what time most of your followers are active.

3. Updraft Plus: Sometimes WordPress sites stop working due to simple errors while sometimes it gets hacked. No matter if your website is hacked or has encountered errors, website backup is the only best solution.

Updraft Plus creates an automatic or manual backup of your website and stores it locally or on the cloud, so you can restore your website to its previous state anytime.

4. Compress JPEG and PNG Images: An average website contains 63% images and optimizing these images can have a great effect on the page’s loading time.

One of the most important factors Google considers while ranking a website. This plugin automatically compresses your images, resizes the images you upload, and can bulk optimize your old images.

5. Jetpack: Jetpack helps in malware scanning, brute force attack protection, and spam filtering which means your website is protected against unwanted intrusions.

Apart from providing top-notch security, Jetpack also provides a faster mobile experience and powerful customization tools for designing your blog.

Bottom Line

These WordPress plugins for the blog not only help you make your blog website better but also contribute to increasing your website’s ranking in SERPs.

In fact, most of the companies that provide SEO services in India recommend these 5 plugins.  It’s better to hire a seo services agency in India if you’re not confident in optimizing your WordPress Blog.

SEO Services India is the best company that provides SEO services in Delhi. Our expertise not only lies in SEO services but also in the WordPress blog.

Our dedicated experts will make sure that you don’t have to worry about the website so you can focus more on writing blogs.

Image SEO : How to Optimize Images for Google Image Search SEO?

image seo, seo images, image optimizer tools, seo services india, best seo company in india

Web image optimization is a process of delivering high-quality images in the correct format, dimension, size and resolution while maintaining the smallest size possible.

Image optimization can be performed by resizing pictures, caching or compressing the volume using the best SEO tools.  It has been demonstrated that pictures are important in linking consumers to your products.

If your website requires more than 3 seconds to load, it is more probable to be abandoned by customers, which will boost your bounce rate drastically and eventually impact your conversions. 

Image optimization helps improve page load velocity, boosts SEO ranking on websites, and enhances user experience. So, let us know in detail about the hacks to image optimizer.

  1. Examine Page Load time

 Google Analytics tools and characteristics must be used. For example, you can determine the load speed of the site and page.

Typically, heavy pages of websites may tend to load slower owing to the presence of pictures that are similarly heavy. By evaluating load times, you can determine if there are too many and too heavy SEO images on a specific page for Image optimization SEO.

2. Use descriptive names

By now, you should have known Google is unable to read pictures, but it can read alt texts and captions. This makes it even more important to let Google understand what the picture means by better naming the picture.

For example, those Image001.jpeg days are gone. Optimizing-image-files-for-better-seo.jpeg is what’s in right now. The picture itself can add to this, with its proper name, so that Google image search can find out what the website is about. However, don’t put a name too long. Avoid stuffing with keywords.

3. Minimize image file

Better yet, if you consider each picture to be essential, you can consider lowering the image file sizes. You can either crop or compress the pictures.

Many instruments are available to assist you with this. One example is Paint, in which the pixel size can be reduced. There is no need to sacrifice the image quality with this. The same applies to the sacrifice of user experience (UX) quality.

4. Use alternate images

SEO service India, providers use alt texts to make sure the alt text you’re putting is also rich in keywords. Alt-text is the image’s alternative text from its name.

If the browser is unable to correctly display the picture, the alt text will appear as a replacement for the picture. This is particularly true if the image cannot be loaded by the browser because it is too heavy.

5. Use generally endorsed picture file types

Know that JPEG and PNG are the suggested image file type on the internet. Anything that goes beyond these two could be a compromise. Thus, if JPEG pictures can be found and used, do so. Only your second choice should be to use PNG.

Remember that all these points to one significant thing apart from satisfying Google: UX. Great content builds traffic, but the pictures that come with it provide context for a better understanding of the written material.

So, if your picture files are not yet optimized, now is the correct moment to do so. Just pursue the above points.

In case if you are a newbie and you don’t have knowledge on the above terms then it is recommended to opt best SEO Company in Delhi.

  • Published on
  • March 12, 2021
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  • SeoServicesIndia

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How SEO services agency in delhi unlock new opportunities for business ?

SEO services agency in delhi

Search engine optimization (SEO) refers to the process of optimizing your website to rank higher on the search engine results page. Leading SEO services agency in delhi like SEO Services India has been helping businesses worldwide rank on the first page of Google results page. This helps drive more traffic to their website and get more customers.

But there’s more to SEO. Let’s take a look at how an SEO services agency in delhi can help unlocks new opportunities for your business.

1 – Helps Attract More Customers

When you do SEO the right way, you will notice an increase in the number of customers. According to research, 93% of online experiences begin with search engines. And when people see your site on the top, they are more likely to purchase from you.

2 – Boosts Your Online Visibility

Let’s say you have a brick and mortar store. How do you expect new people to find your store? One way is through word-of-mouth marketing. Another is search engines. 82% of smartphone shoppers conduct “near me” searches.

When done right, you can increase your online visibility, increasing your chances of being found by potential customers. If you are not sure how to do local SEO, you can consider hiring local SEO services in delhi.

3 –Generate More Revenue          

SEO gives you an additional channel to promote your business. Apart from online sales, you will also be getting orders online. And as mentioned above, it helps attract more customers, resulting in higher revenue. Other ways to monetize your website include putting ads and promoting your brand on third-party websites (off-page SEO).

4 –Helps Find Additional Product Ideas

One of the most overlooked advantages of SEO is that it helps find product ideas. Check your website’s analytics to see what most people search for on your website and the keywords you are found for.

For instance, if you are an eCommerce company, check if more people are searching for products you don’t sell. You can then add those products to your business.

If you are thinking about how it is related to SEO, then the answer is increased traffic. The more visitors your website has, the more data you will have. And SEO is how you get lots of traffic.

Conclusion

SEO is one of the best ways to grow your business. However, it is essential to hire the right agency for your needs. This is where Brands Martini can help. We are the top SEO company in delhi. Our professionals can help you get your website to the top of the search engine results page and grow your business with increased sales

  • Published on
  • December 21, 2020
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  • SeoServicesIndia

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Best Search Engine Optimization Tips You Need To Learn Now

Search Engine Optimization Tips

Have you ever learned about the hierarchy of human needs is a theory of psychology that focuses on fundamental human needs (such as air, water, and protection) over sophisticated applications (such as appreciation and social affiliation)Search Engine Optimization Tips

We will take these seven steps to effective SEO and use this intermediate guide:

  • Crawl entry to the web for engines
  • Effective material to answer the question of the searcher
  • Keyword for search engines streamlined
  • Perfect user interface with fast load speed and amazing UX
  • Shareable content that includes links, quotations, and extensions
  • Word, URL, and definition in the rankings to high CTR
  • Mark-up of a snippet/schema in SERPs

For whom is the guide?

This guide is built for you as you own, control, monetize, or encourage web content via Google Search. Perhaps you are the owner of a growing and prospective company, the webmaster of a dozen websites, the web agency SEO and local seo services in India specialist, or a DIY SEO ninja enthusiastic about search mechanics: the guide is intended for you.

You are also on the right spot if you are interested in getting an explanation of the fundamentals of SEO in line with our best practices. This guide does not contain secrets that would instantly make it easy for search results to browse and rank your website, but according to the best practices listed below.

Best Search Engine Optimization Tips You Need To Learn Now

  • Remove anything that affecting your website speed
  • Make sure link to other websites should be relevant with the help of top seo company in India
  • Use keywords in paragraphs and headings
  • Use the right tools to find relevant keywords
  • Encourage other trustworthy sites to link to you
  • Have web analytics in place at the start
  • Write relevant and unique meta descriptions for every page
  • Use meaningful and readable URLs using seo services agency in India
  • Customize your images with the right keywords
  • Write & publish unique content to improve your rankings
  • Target long-tail keywords
  • Create optimized and informative meta descriptions

The optimization of search engines (SEO) also requires subtle improvements to areas of your website. These reforms can appear to be radical developments when seen alone, but if paired with other optimizations, seo company in India.

You can construct a Website for your customers and customize it to enhance your user experience. One such consumer is a search engine that allows other users to learn about their posts. Optimizing the word processor is to make search engines interpret the content.

  • Published on
  • November 14, 2020
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  • SeoServicesIndia

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How Can pay per click Be Beneficial for Your Business Growth?

pay per click

PPC or Pay Per Click advertising is one of the most valuable marketing strategies for businesses, especially for those looking for quick results. 50% of people arriving at a retailer’s site from paid ads are more likely to purchase than someone coming from an organic link.

What is pay per click?

PPC or pay per click is an online advertising model that enables you to place your ads on search engine results pages, social media, and third-party sites. In PPC, you bid on keywords and pay only when a user clicks on your ad.

Depending on your goals, you can redirect the user to your landing page, product page, social media accounts, or any other page.

The best part? You start seeing results from day one provided you have optimized your ad for the right keywords. But that’s not it. Pay per click can be beneficial for your business growth in more ways than you think, such as:

1 – You pay only when someone clicks on your ad

Unlike other types of ads where you pay to place your ads in a specific place, in PPC, you pay only when someone engages with your ad. Besides, you can set your maximum budget so you won’t have to pay more than you planned.

2 – You can appear on top of SERPs even if your search engine rankings are not high

Irrespective of your website’s organic rankings, you can still promote it through PPC. It gives you a competitive edge over others if you just launched your website.

3 – It drives immediate results

When you run ads, you can attract people to your desired page from day one, provided you have bid on the right keywords. You can reach thousands of people searching for your product on Google and other search engines.

4 –Increases leads, sales, and revenue

As long as you offer great products and services, pay per click advertising will help you increase leads, sales, and overall revenue. However, it is not as easy as it seems. If you are new to PPC, it is advisable to take the help of experts like Digital Marketing Companies that offer the best PPC Services. If not, you could easily spend thousands of rupees and still stay unprofitable. Also Read: What Are Benefits of Hiring a Professional SEO Agency?

5 –You have complete control over your ads

Have an event? Have a sale going on? Run your ads for a limited time to attract as many customers as possible. You can always measure your PPC results and optimize them for better results. This will help you make informed decisions on your pay per click advertising campaign.

Now that you know how PPC can support your business’s growth, let’s look at the different types of PPC and when to use them.

Different types of PPC and When to Choose Them?

1 – Search Ads (Google Ads and Bing Ads)

Search ads appear at the top and bottom of search results. There is a small “Ad” logo that helps searchers identify it is an ad. These ads are completely text-based.

Use Search ads when you want to reach potential customers, and your product or service has a good search volume (more than 1000 per month).

2 – Display Ads

Display ads are yet another common type of PPC. They appear all over the internet (across Google partner websites). These ads allow you to include photos and videos in your ad campaigns.

Use Display ads when you want to build brand awareness

3 – Social Ads

As the name suggests, these ads are run on social networks like Facebook, Instagram, YouTube, and LinkedIn. You can run ads on the platform of your choice, define the target audience, and what action do you want the user to take.

Use Social ads when you want to build brand awareness, increase sales, or generate leads. Also Read: 10 Proven Ways To Attract Visitors on your Website

4 – Remarketing Ads

Remarketing ads are a type of PPC that helps re-engage the audience. It allows you to target people who have already shown interest in your product or service. You can retarget your site visitors on Google, its partner websites and on social media.

Use Remarketing ads when you want to attract and convert already interested consumers.

5 – Google Shopping Ads

Google Shopping ads appear at the top and right side of the search results in the form of a carousel. They also appear under the “Shopping” tab in the search results. It allows users to see the image and price of the product before actually visiting the seller’s website.

Use Google Shopping ads if you want to promote your product or service for commercial search terms.

6 –Local Service Ads

It is yet another common type of ad used by local businesses. However, it is limited to plumbers, HVAC companies, locksmiths, electricians, and garage door companies. If your business falls under any of these categories, you can run local service ads.

Use Local Service ads if you are a local business and want to attract consumers looking for your services in your locality.

Conclusion

Running pay per click ads can help you reach potential customers, increase sales, and boost brand awareness. The right type of PPC for your business depends on what you want to achieve. If you are still confused about the best type of ad for your business, contact us. We are the best SEO company in India that has been handling paid ad campaigns for years now. Let us know your goals, and we will help you achieve them.

  • Published on
  • October 23, 2020
  • By
  • SeoServicesIndia

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What Is Local SEO and How It Can Help Your Business?

Local SEO helps your business appear on the top of the search results for locality-based and near me searches.

What is Local SEO?

Local SEO(search engine optimization ) refers to the process of optimizing your website or brick-and-mortar store to appear for local searches. You don’t necessarily need a website to do local SEO for your business.

The primary difference is that in local SEO, you emphasize more on a specific location rather than a product or service.

For example, when someone searches for “SEO company in Delhi,” search engines will show results that are specifically optimized for the location (i.e., Delhi).

Why it is Important for Your Business?

Here are a few ways local SEO can help your business:

1 – Increase Sales

88% of people who do a local search on their phone either call or visit the business within 24 hours. Besides,76% of consumers that did a local search visited a store within five miles.

With local SEO, you can get in front of these potential customers, attract them to your store, and increase sales.

2 – Outrank Competitors

Businesses these days not only compete with their physical counterparts but also with online companies. Local SEO gives you the opportunity to outrank your competitors in organic search results.

3 – Build Trust and Credibility

People trust Google. And when you rank on the top of Google search results for local queries, consumers are more likely to trust your business, too. It also increases your credibility as a business and helps you build a brand in your neighbourhood.

4 – Better Reviews

When you offer exceptional service to your customers, they are more likely to rate your business. As a result, it will make your business more reliable and trustworthy. Besides, search engines push your listings above, considering your ratings and reviews.

5 – Reduce Advertising Costs

When you rank at the top of the Google search results for local queries, you won’t have to pay for ad campaigns to attract customers. It is more cost-effective and yields a higher ROI in the long run.

Final Thoughts

Optimizing your business (and website) for location-based and near me searches. It increases your sales, helps build trust with searchers, and outrank competitors.

SEO Services India is one of the leading search engine optimization company in Delhi. If you are a local business or provide services in a locality, we can help you get to the top of the search results for local search queries.

Few Important Factors when SEO Audit done by SEO companies in India

Few Important Factors when SEO Audit done by SEO companies in India

SEO audit is crucial as it helps identify the issues that impact your search engine optimization efforts done by SEO companies in India. However, it is essential to evaluate the right factors to get the most out of the SEO audit. Let’s take a look at them:

Please note that even the top SEO companies in India analyze these Important Factors during an SEO audit.

1 – Choose the Right Domain for SEO

Your domain name is your online address. It should be easy to type and remember. For example, our company is one of leading SEO companies in India its domain is  https://www.seoservices-india.in/ is both short and easy to remember. It helps both search engines and people to understand what your website is all about.

2 – Do Your Due Diligence Before Buying the Domain

When buying a domain, it is essential to check if it was previously involved in black hat SEO tactics or has received a penalty from search engines.

The best way to do your due diligence is by using tools like Ahrefs or SEMrush. If you see any organic traffic before and none now, there may be a problem.

3 – Domain Age

While Google says it does not use domain age for search engine rankings, it does play some role in it. If you wish to check the domain age of your target URL, visit GoDaddy and open the Whois section on the website. It will display how old the domain is.

4 – Add Keywords in the Domain Name

As mentioned above, it is essential to include keywords in your domain name. There is no exclusive proof that this boosts ranking, but it is a great relevancy signal. However, make sure the keyword looks relevant. If not, avoid using it. Take our company’s domain SEO Services India’s which is leading SEO companies in India as an example. It has the words “SEO,” “Services,” and “India,” indicating that we provide SEO services in India.

5 – Keyword as the first word in the domain

When choosing a domain name, make sure to add your primary keyword in the first word. For example, our domain consists of the word “SEO” as the first word because that’s what we do.

6 – Domain Registration Length

It refers to how long the domains are paid for. Google thinks illegitimate domains are rarely used for more than a year. Therefore, make sure that the domain registration length is more than one year.

7 – Keyword in the subdomain name

Moz believes that you should use broad keywords in the subdomain name. However, stay away from “keyword-rich” or “keyword-targeted” domains as they come with a negative bias.

8 – Domain History

A site with a volatile history can hurt your SEO performance. When purchasing a new domain, investigate factors like link profile, previous owners, and past activity.

9 – Exact Match Domain

It refers to using the exact keywords you want to rank for. If your site is of high-quality, you will likely benefit by using an exact match domain.

10 – Public vs. Private WhoIs

Using private registration won’t hurt your rankings. This is yet another great way to find an adverse link profile and determining spammy blog networks.

11 – Penalized WhoIs owner

If your domain has been penalized in the past, it is challenging for you to rank your website even with whitehat SEO practices. Therefore, investigate the URL before purchasing to find if Google penalized it.

SEO Services India is one of the leading SEO companies in India. If you are looking for a partner to improve your site’s ranking in search engines, you are in the right place. Contact us now to know how we can help your business grow.

Google Has Canceled Support For Robots.Txt No index

Robots.Txt

Google will stop obeying a Robots.Txt directive related to indexing according to an official statement made by Google.

websites relying on Robots.Txt Noindex still have time to choose an alternative till 1st September 2019. 

It might sound like some foreign term especially if you’re new to SEO but digital marketers understand how important it is.

Googlebot crawler adds a website into Google’s database by crawling through various webpages. Google ranks websites on SERPs based on this indexation. 

What does Robots.Txt do?

Robots.Txt is a command used by websites to inform Googlebot which pages on your site to crawl and which ones to avoid.

 It was used to optimize a website’s crawl-ability and make sure that the crawl bot or search engine spider doesn’t fall into any problem while going through a website. 

Why is Google cancelling Robots.Txt Noindex?

Robots.Txt Noindex is neither an official directive nor it is a fool-proof directive.

According to sources, it did fail in 8% of the cases and does more harm to a website.

 Even minor mistakes hurt the website’s ranking on SERPs that preferably webmasters didn’t want. 

Alternatives for Robots.Txt Noindex

Google didn’t want site publishers to feel helpless with this update. Hence they mentioned about the five alternatives in their blog. 

  1. Noindex in Robots Meta Tags: The most effective way to stop URLs from being added to Google’s database is by avoiding URLs to be crawled by meta robots index. 
  2. 404 and 410 HTTP Status Codes: Both these status means the webpage is not found or does not exist. Once crawled, these websites will be removed Google’s index.
  3. Password Protection: Hiding a page behind password-protected login page will automatically remove the URL from Google’s index. 
  4. Disallow in Robots.Txt: This is, however, the least effective method. You block a page from being crawled but Google can still index your webpage based on the links on other websites without actually seeing the content. 
  5. Search Console Remove URL tool: This tool helps you quickly disable a URL from search engine results.  

Final Thoughts

Though Google has cancelled support for Robots.Txt Noindex, they have given us alternate options to do the work.

It is always good to try a few options before making it permanent for a long time. However, if you’re new to digital marketing and confused as to how to do it – contact SEO Services India, one of the best SEO company in India.

Their expert team can help you achieve your marketing goal and generate better ROI.  

If your goal is to make your business grow, contact us right now.