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The world is stepping in an era of perceptions. What you see and hear, stays in the mind and what is out of sight; gets out of mind.
The online markets too have transcended into now becoming a kind of a ‘video zone’. There are videos for anything and everything.
Instagram, Facebook, Twitter, etc. all the social media platforms that matter, support video marketing.
Here are the top 10 strategies that we think will rule this roost in the year 2019:
This is compulsory to reap the benefits of video marketing for business. You need to understand the viewers who are intended to see your video, understand their requirements, and effective viewing patterns. Your video should be based on this research.
Create an interesting story directly or indirectly related to your product or services. This ‘hooks’ up the viewer to your content until the end and is the most effective video marketing strategy. He or she may even end up ‘liking’ and ‘sharing’ the video if it touches them somehow.
Always remember that your video is intended to sell a brand name that further sells a product or a service. Thus, your videos should be positioned in a manner such that they create the intended spur, but around the brand involved.
As we marketers say, ‘Content is nothing, if not search engine optimized’. This stands true for the videos as well.
All videos need to be made easily search-able with appropriate tags, meta-tags as well as alternate text.
For this, you could choose to hire companies like Seo Services India we are the best seo company in india.
As an additional tip, the SEO keywords should also be included in the alternate text to further push your video content.
As stated above, all major media platforms fully support video content. Then again analyse the viewers based in separate platforms and push in video content suited to them. For example, ‘Instagram’ is the most sought platform for direct retail. Whereas, ‘Linked In’ is the platform for business-to-business profiles.
A video is incomplete, without the appropriate ‘ending’. Meaning, it should guide the viewer towards the next step to be taken in order to engage with the brand as well as the product or service involved. It could be clicking on a button, visiting a website, etc.
There are certain basics like company logo, base colours, fonts, etc. that define the online presence of a brand story. Your video content should also be made to stick to this brand story.
If your intended viewer is looking at your video content, make him come back for ‘more’. This shall help you create a loyal viewership and viewer base sharing your story on the various media.
Use the most neglected text space available at the bottom of the videos. You could use it to present a small, but effective introduction or your brand connection with the video.
As with other technical content, ensure your video is looking good and functioning as intended by the developer on various platforms.
Your videos are your salesperson in every screen. Make it count with the best SEO Company in India…
