All these marketing strategies simply use the users liking and disliking to target potential customers by showing them relevant ads.
Facebook Remarketing is also a very powerful tool to be used for your company’s benefit. If a user has already visited your website, chances are that they will come back if they can be persuaded. So by posting relevant ads to those users, you can lure them to your website.
All these strategies need meticulous research and information about the users to be targeted. Your Facebook ads are as good as the conversion rate they provide. Hence it is very important to target the relevant user base.
Facebook Advertising features include:
- Targeting a selective pool of users depending upon their location, age, interests, and education.
- Control over the cost of posted ads by setting a definite budget.
- Ad testing to check different ad design and versions by running them simultaneously.