Mobile Marketing is simply a digital marketing strategy to reach customers and prospects through their smartphones and tablets via website, social media, SMS, email and app marketing strategies.
Times have changed and they have been changing drastically. Nowadays a person can do all the tasks on their smartphones which required a computer 5 years back. And it is clear that mobile marketing campaigns are the new thing in the market and you need to invest in it before it’s too late.
Let’s also consider the fact that more than 80% of internet users own a smartphone and they use it seamlessly to browse the internet. So, if you shy away from mobile marketing then you will face serious consequences in the market.
Mobile marketing strategy focuses on making the experience of a mobile user same as a desktop user or even better considering that mobile searches will definitely take over computer searches in time.