Online Reputation Management is a strategy to deal with your online reputation. It means anything or everything on the internet about your company. The online community often has to say about a company’s entire online presence. This community includes the entire web – search engines, forums, blogs, news sites, social networking sites, etc.
Before moving forward, let’s look at some interesting numbers.
- According to Edelman Insights, 2 out of 3 people thinks of the internet as a reliable source.
- According to Cross-Tab, more than 70% of the employers have admitted to rejecting a candidate because of something they found about them online.
- In the case of local businesses, more than 90% of users read online reviews.
- More than 45% of people have admitted to terminating business after an online search of the other party.