How does it work?
Google Adwords advertising is by far the most popular PPC platform.
Your website’s ads will be placed on top of the relevant search results and every time a visitor comes to your website by clicking those ads, you will be charged. When properly implemented and organized well, PPC campaign can really smooth up the traffic to your website.
There are a lot of companies which will have the same ideas and will probably have the same keywords, so how does Google decide to rank them. So, the users bid on the keywords and then Google decides which ones to pick depending upon various factors.
Whenever a search is initiated Google ranks the ads depending upon:
- How much you are willing to bid
- Quality Score (a score which represents the combined effect of Keywords relevance, quality, and several other factors).