{"id":321,"date":"2019-11-08T07:27:03","date_gmt":"2019-11-08T07:27:03","guid":{"rendered":"http:\/\/www.seoservices-india.in\/blog\/?p=321"},"modified":"2019-11-11T06:48:44","modified_gmt":"2019-11-11T06:48:44","slug":"guide-to-the-google-bert-update-and-its-impact-on-seo","status":"publish","type":"post","link":"https:\/\/www.seoservices-india.in\/blog\/guide-to-the-google-bert-update-and-its-impact-on-seo\/","title":{"rendered":"Guide to the Google BERT Update and Its Impact on SEO"},"content":{"rendered":"<p><span style=\"font-size: large;\"><span lang=\"en-US\">Google recently announced a new update to its search engine ranking algorithm named BERT.<\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\"> Not only SEO experts but Google themselves have called BERT as the most meaningful update in the last five years. <\/span><\/span><\/p>\n<h2><span style=\"font-size: large;\"><span lang=\"en-US\"><b>What is BERT?<\/b><\/span><\/span><\/h2>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">According to the experts from the <em><strong><a href=\"http:\/\/www.seoservices-india.in\/services\/search-engine-optimization\/\">top SEO company in India<\/a>,<\/strong><\/em><\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\"> BERT (Bidirectional Encoder Representations from Transformers) update is all about understanding natural language queries in a better way. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">People have moved away from short searches and are using longer and conversational phrases to get relevant results. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">BERT algorithm is designed to better understand searches that are longer, conversational, and are more complicated.<\/span><\/span><\/p>\n<p><a name=\"_GoBack\"><\/a><span style=\"font-size: large;\"><span lang=\"en-US\">With the BERT update, Google will now be able to better understand user intent and what each specific word means in context to improve search results. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">It will focus on words written on either side of the primary keywords to understand the searcher\u2019s intent and will deliver results accordingly.<\/span><\/span><\/p>\n<h2><span style=\"font-size: large;\"><span lang=\"en-US\"><b>Impact of Bert on SEO<\/b><\/span><\/span><\/h2>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">BERT will impact both well-written web content and not so well-written content.<\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\"> For the latter, it will have a negative impact, the ranking and online visibility will decrease. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Moreover, content that focuses on keywords more than solving user\u2019s queries is also in the risk zone as the BERT algorithm is all about picking content that is relevant to the natural language and offers real solutions to the searcher\u2019s problem. <\/span><\/span><\/p>\n<h2><span style=\"font-size: large;\"><span lang=\"en-US\"><b>What to do if your website is negatively impacted?<\/b><\/span><\/span><\/h2>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">If you were focusing on keywords more than user intent.<\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">It\u2019s time to hire an agency that provides SEO services in India as they\u2019ll be able to create a lot of problem-solving content in a short span of time. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">Keywords are still important but don\u2019t make them your sole priority.<\/span><\/span><span style=\"font-size: large;\"><span lang=\"en-US\"> Focus on providing better user experience.<\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\"> Don\u2019t try to sell on every content.\u00a0<\/span><\/span><span style=\"font-size: large;\">Don\u2019t try to optimize your content for BERT instead try to optimize content for your users, or people in your industry.<\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">If there\u2019s one common thing in all Google\u2019s updates is that it forces websites to create content for its users and not search engines.<\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">\u00a0creating content for your users is the best way to make sure that the next time Google brings a new update in its search algorithm, it doesn\u2019t hamper your rankings negatively. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">In order to<a href=\"https:\/\/searchengineland.com\/faq-all-about-the-bert-algorithm-in-google-search-324193\"><strong> get more detailed information<\/strong><\/a>, Google the latest update.<\/span><\/span><\/p>\n<h2><span style=\"font-size: large;\"><span lang=\"en-US\"><b>Bottom Line<\/b><\/span><\/span><\/h2>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">BERT update is all about processing natural language queries in a better way. Instead of focusing only on keywords.<\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">The updated algorithm will focus on what is written on either side of it to deliver relevant results. Therefore, stop trying to optimize your content for search engines and start optimizing it for humans. <\/span><\/span><\/p>\n<p><span style=\"font-size: large;\"><span lang=\"en-US\">For all the help you need to create professional-quality content that not only boosts your ranking but also makes sure you don\u2019t get negatively impacted in a future update.<\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.seoservices-india.in\/\"><strong><span style=\"font-size: large;\"><span lang=\"en-US\">\u00a0Talk to the experts at SEO Services India \u2013 the Best SEO company in India. <\/span><\/span><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google recently announced a new update to its search engine ranking algorithm named BERT. Not only SEO experts but Google themselves have called BERT as the most meaningful update in the last five years.<\/p>\n","protected":false},"author":1,"featured_media":324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50,104,2,3],"tags":[134,135,108,51,79,137,136,73,68,118],"class_list":["post-321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-latest-news-updates","category-search-engine-optimization","category-seo-services","tag-bert","tag-bert-update","tag-best-seo-company-in-india","tag-content-marketing","tag-content-marketing-agency-in-delhi","tag-google-update","tag-google-updates-2019","tag-seo-services-agency-in-india","tag-seo-services-india","tag-top-seo-company-in-india"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide to the Google BERT Update and Its Impact on SEO | SSI<\/title>\n<meta name=\"description\" content=\"Your Guide to the Google BERT Update and Its Impact on SEO. 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