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With the increasing penetration of mobile phones and the internet worldwide, humans are becoming more tech-savvy. From ordering food and groceries to booking a ticket for their next trip, people prefer online platforms for everything these days.
This shift has also given a boost to online businesses. Today in this article, we will focus on practical SEO tips for online travel websites to rank on 1st Page.
If you also own an online travel business, this will be super helpful for you. Let’s scroll down to know more about SEO for travel industry.
Well! Consider yourself as a customer. Now imagine if you want to travel, what will you do first? A Google search for places. For example, if you’re traveling to Goa, you might search for top places to visit in Goa or top tourist destinations in Goa.
These preferences of consumers work as a keyword for the online business. If you’re doing SEO for travel industry, you must know about people’s keywords and phrases while finding related content.
All you need is to do good research, keep an eye on popular keywords or keyphrases and optimize your website content accordingly.
Local SEO refers to geo-targeted optimization. It mainly helps in reaching out to the local people around. For example, if you run your travel agency in Delhi, you can use- “top travel agency in Delhi” or “travel agency in Delhi” as your keyword. Also read: How does local SEO work for small businesses?
Here’s another critical way to help you rank the on 1st SERPs. Though the homepage is essential for all online businesses, it is even crucial for travel companies to woo their visitors by showing pleasing pictures of the locations.
The more good photos you’ll upload, the more your visitor will be motivated to make a purchase decision. This whole process is called homepage SEO. It may include pictures of your properties, destinations; happy people vacationed at your goals, etc.
You have to keep updating your content regularly. You will have to make necessary updates in your blog post with time, as well as if your post is not getting ranked, you will have to update it after finding out all its shortcomings. Also read: How to Grow Organic Traffic to Your Website?
Also, make sure that your website is also updated. For example, if you have posted about a particular destination, make sure you update the pictures, travel experiences from new customers, new activities happening at the destinations, etc.
You publish the updated post with the new date, making your content fresh to Google. Also read: Three Things You Can Do Right Now To Improve SEO
There are two things in a website: text content and multimedia such as images, screenshots, and videos. Text content is most important, but if you use multimedia in your travel website, hence, you will get maximum benefits from SEO for the travel industry.
With relevant colorful multimedia, your website becomes more engaging, and you become a step closer to ranking on top. SEO Services India is a leading SEO Company in India. It is a one-stop destination for all your SEO needs for your travel website.
