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Google has recently announced an all-new algorithm known as “helpful content update” or google HCU update. It is true, AI is powerful, and now even better by focusing more on user experience with HCU.
While there are hundreds of websites listed on google, all of them focus on reaching the top list rather than being informational for consumers!
However, the google HCU update will lead to more focused content for consumers rather than just a meal for search engine rankings.
Google’s update announcement will probably change the whole of the SEO techniques that websites follow to reach search engine traffic. Google HCU update enables users to see original content, that is a result of human efforts and curated for providing authentic information sources.
The update will undoubtedly rank websites on the basis of originality and informational efficiency aligned to the purpose of the content. Previously the content ranking was done by considering factors like keywords, search taps, length of content, and how the content is curated. However, from now on, the ranking will be done via the system of google HCU update.
The new algorithm is loaded with a much more stringent set of rules to judge the usefulness of a website in terms of the relevancy of content! Therefore content that provides just search engine-friendly optimization is not all that you need to do for being visible on google.
Rigorously analyzing the content, its originality, and authenticity, the google HCU update will bring about an assortment of structural changes in blog creations, one such could be focused on relevant and user-friendly content. Moreover, taking help from any good SEO company is also a prominent option if you face any fall in SERPs.
Building a website is aimed at providing information to potential users, but is it possible to enable genuine knowledge flows to the users without them knowing about you? This is where SEO-friendly content helps!
Search engine optimization is a package of techniques that enables you to reach a wider potential audience and connect your relevant content to their search query efficiently.
SEO-friendly content will improve the ranking of your website on google listings and therefore make it visible to the target audience. Google algorithms scrutinize the content on all websites related to the client search queries and then rank it in order.
This ranking is very crucial to generate traffic on your website since when your website ranks on top, more people will choose the top results and hence generate more footfall. However, this ranking does not gets into work on its own!
One needs to develop content that drives the search engine factors and satisfies its rules. Therefore it is important to know how to write SEO-friendly content to rank above your competitors.
Many people focus on making the content SEO-friendly so much that they ignore the importance of making the content user-friendly too! To solve this problem, the content should be focused on providing relevant information to users and also feed the ranking needs with respect to AI algorithms. There are several best practices to make your content SEO-friendly:
The very first and most important factor that affects your ranking is keywords. Keywords are related to search queries and specific words that a user might use. It involves knowing the right keyword that the user might want to associate with the information they are searching for and then using those keywords optimally in the content.
However, people tend to stuff the content with a loaded keyword density whereas the right way is to use them gradually into the content length at certain intervals. It is also important to choose keywords that suit your content correctly and makes sense with the content idea.
Content structure is a way to break the topic into parts and sub-parts. Knowing the depth of details of a topic can only make you knowledgeable about how to structure the content and divide it into relevant parts.
To write SEO-friendly content, it is very useful to write content with great design. By design we mean, using written information under the right subheadings or headings. This will make your content look easier and simpler to understand and locate by the search engine. Read More: What is Google Page Experience, & Why Does it Matter in Ranking?
Now as the title is the first and most important visible component of your content to the user as well as the search engine. Making a title that fits the topic with utmost relativity and is attractive in terms of user psychology is very important.
Make sure you use the right words that clearly specify the crux of the content ahead of the title. If the title is not efficient and attractive, at the same time, it may lead to a lower ranking for your website. It is advised to keep the title within the limit of 60 characters and not exceeding.
Once you structure your blog, you need to structure your paragraphs as well. This means using the information in order of its context and longevity. Related parts should be clubbed together and thus forming separate paras for clubbing relevant insights together.
However, again the length of paragraphs or content is not what drives the traffic solely, but the quality is a major factor. Paragraphs should be small, and specifically aimed at focused topics.
To write SEO-friendly content, it is necessary to build attractive and self-explanatory headings for content aligned in paragraphs. Headings are just like titles for different parts of the same content.
Building effective headings need you to incorporate keywords, as well as clearly define the content ahead crisply and shortly. Headings should not be repetitive otherwise the algorithms will rule out the rankings. Each heading should signify a relevant connection with the broad topic.
A meta description is that part of your content that shows below the title on the search query page. According to a Professional Seo Agency, the meta description is a short, crisp summary of the content that ranges up to a maximum of 160 characters.
Therefore it has to be to the point and a perfect representative of the broader concept discussed in the content. It s good to incorporate the most relevant keyword in the meta description. Meta description helps search engines to locate your content and rank it for the client query.
Writing SEO-friendly content can make your efforts worth it and increase your site traffic drastically by improving its ranking visibility.
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With the increasing penetration of mobile phones and the internet worldwide, humans are becoming more tech-savvy. From ordering food and groceries to booking a ticket for their next trip, people prefer online platforms for everything these days.
This shift has also given a boost to online businesses. Today in this article, we will focus on practical SEO tips for online travel websites to rank on 1st Page.
If you also own an online travel business, this will be super helpful for you. Let’s scroll down to know more about SEO for travel industry.
Well! Consider yourself as a customer. Now imagine if you want to travel, what will you do first? A Google search for places. For example, if you’re traveling to Goa, you might search for top places to visit in Goa or top tourist destinations in Goa.
These preferences of consumers work as a keyword for the online business. If you’re doing SEO for travel industry, you must know about people’s keywords and phrases while finding related content.
All you need is to do good research, keep an eye on popular keywords or keyphrases and optimize your website content accordingly.
Local SEO refers to geo-targeted optimization. It mainly helps in reaching out to the local people around. For example, if you run your travel agency in Delhi, you can use- “top travel agency in Delhi” or “travel agency in Delhi” as your keyword. Also read: How does local SEO work for small businesses?
Here’s another critical way to help you rank the on 1st SERPs. Though the homepage is essential for all online businesses, it is even crucial for travel companies to woo their visitors by showing pleasing pictures of the locations.
The more good photos you’ll upload, the more your visitor will be motivated to make a purchase decision. This whole process is called homepage SEO. It may include pictures of your properties, destinations; happy people vacationed at your goals, etc.
You have to keep updating your content regularly. You will have to make necessary updates in your blog post with time, as well as if your post is not getting ranked, you will have to update it after finding out all its shortcomings. Also read: How to Grow Organic Traffic to Your Website?
Also, make sure that your website is also updated. For example, if you have posted about a particular destination, make sure you update the pictures, travel experiences from new customers, new activities happening at the destinations, etc.
You publish the updated post with the new date, making your content fresh to Google. Also read: Three Things You Can Do Right Now To Improve SEO
There are two things in a website: text content and multimedia such as images, screenshots, and videos. Text content is most important, but if you use multimedia in your travel website, hence, you will get maximum benefits from SEO for the travel industry.
With relevant colorful multimedia, your website becomes more engaging, and you become a step closer to ranking on top. SEO Services India is a leading SEO Company in India. It is a one-stop destination for all your SEO needs for your travel website.
Google has launched a new tool within the Google Search Console known as “removals” tool. This tool does three things:
1. It allows you to hide URLs temporarily from showing in the Google search.
2. It displays which of your content is not on Google because it is outdated.
3. It shows you which of the URLs are filtered by Google’s SafeSearch adult filter.
In order to access the new “removal” tool, open Google Search Console, and then click on “Removals” under the “Index” menu.
Or, you can click on this link (https://search.google.com/search-console/removals) to access the tool.
Let’s have a look at the features of this tool in-depth.
1. Remove URLs Temporarily
It allows you to hide your URLs from appearing on the Google search results for around six months. However, if you want to remove the page permanently, you’ll need to block the URL using a 404 or robots.txt. In this, Google gives you two options:
• Hide URLs from Google SERPs for six months and clear the cached copy of the page.
• Clear cache URL that wipes out the page description snippet in search results until the page is crawled again.
2. Outdated Content
Most SEO companies in India consider this as an excellent thing for webmasters. It provides information on removal requests made through public Remove Outdated Content tool, that can be used by anyone (not just site owners) to update the search results showing information no longer present on a page. You can see a history of all requests made to update or remove the outdated content on your site in the last six months.
3. SafeSearch Filtering
This section displays the pages that are marked as adult content. Most often, Google blocks these kinds of content. Users can report specific URLs as adult-only, and Google then reviews the pages. If Google feels that the content should be filtered, then the URL is tagged as adult content. Previously, it was hard to identify the pages that were blocked as it was being labeled as adult content. So this would help communicate that.
The change of address feature was available in the old Google Search Console interface. However, when Google shut down the old interface, this feature was also eliminated. Fortunately, Google reintroduced this feature.
This tool is a way to tell Google that you are moving your site to a new address. For example, if you are moving from www.example.com to www.example2.com. You can use the Change of Address tool to inform Google when you move your website from one domain to another. This tells Google about the change and helps redirect old site visitors to your new website.
Open Google Search Console and go to settings. You’ll see the option to change the address.
The first step to using the change of address tool is setting up 301 redirects from your old site to the new one. This will help you bring visitors who are entering your old URL.
Once you have completed the first step, you can enter the new URL and update the same on the Google Search Console.
If you don’t inform Google when migrating from one domain to another, you will likely lose a lot of traffic. Google will show your old URL on the results page, and you’ll have to start your SEO from scratch.
When you tell Google about changing the domain, Google will redirect your visitors to your new site. Additionally, it will show your unique URL in the search engine results page.
Note: It might take up to 180 days to complete the moving process after you have initiated the request in Google Search Console.
Both the “removal” tool and the “change of address” tool are the fundamental tools used by SEOs and webmasters to indicate changes on their site to Google. This will prevent you from getting penalized by Google.
SEO Services India is the best SEO company in India. If you’re new to digital marketing or are looking for some help in the same, our experts can assist you. All you need to do is tell us your requirements, and we will make a custom plan for your business.
Security is a ranking signal that Google uses to rank a website. Google has started a mission to make HTTPS a standard security protocol to be followed by all sites. But what’s the difference between HTTP and HTTPS? How does it truly make a difference in your SEO?
HTTP is an acronym for HyperText transfer protocol. It is widely used to transmit and receive information through the internet.
HTTPS, on the other hand, is an acronym for Secure HyperText Transfer Protocol. It ensures the safety of the information on a website. It prevents hackers from gaining access to confidential information via the internet.
Previously, HTTPS was only necessary for websites that accept online payments or other confidential information about their customers. However, after Google started considering security as a ranking factor, it has become mandatory for every website to migrate from HTTP to HTTPS, irrespective of whether you accept payments or not.
1. Safer Sites
With the rise in the number of cyberattacks, protecting users’ information has become more than important. Implementing HTTPS implies that your customers’ data is sheltered. This increases the trust factor of your website.
2. Google Rankings
Google loves sites that implement HTTPS. As mentioned above, security is a ranking factor. As soon as you implement HTTPS, you’ll notice a slight improvement in your Google rankings.
3. Increased Security
HTTPS adds respectability to your site. It ensures people and Google that the data you have is safe and that it can’t be hacked easily.
4. More Referrer Data
Whenever traffic passes from a secure HTTPS website to a non-secure HTTP website, the referral data may get stripped off. When you have an HTTPS website, you will attain more secure and detailed information about your visitors.
One of the best ways to migrate from HTTP and HTTPS is by buying an SSL certificate. As soon as you install the SSL certificate on your website, your site will change from HTTP to HTTPS.
SEO Services India is the leading SEO service agency in India. From improving your SEO to maintaining your website’s position in the SERPs, we can certainly help you with your online journey.
Yet again, Google launched its new rocket of update that brings the Change of Address tool, previously seen in the older version of Search Console, back in the game. This feature may change the working patterns of any SEO company in India by a significant margin.
When the complete package of insights and growth rate of your website is offered to you for free. It is only sensible to make the best of it. The next time you log in to Google Search Console with the intention of improving your website’s SEO, you’d know better than just accepting what’s visible.
The free solution for understanding your website’s performance on the search engine, google search console. It primarily helps you view your website’s visibility from the search engine’s (Google) perspective.
Transitioning from the name of Google Webmaster Tools, it has risen to fame due to its all-encompassing potential, among entrepreneurs, content marketers, SEO services India, site administrators, and web developers.
A cherry you cannot eat is as good as no cherry; similarly, the understanding of every new update is essential for increasing the traffic to your website.
Recently, Google tweeted enthusiastically about the addition of a new tool named Change of Address. This fresh interface will ensure a smooth transition from your old domain to the new one.
So basically, Google has risen a level up in its game by aiding your process of domain or subdomain change. With this tool, you can manually alert Google about the change in your domain name. The search result data stored in your old site will be transferred, in no time, to the new one.
By now you might’ve opened the Search Console in a new tab and tried to locate this interface. The tool lies hidden away from the homepage, under the Settings of Google Search Console.
Now that you’ve located it, let’s understand better how this feature will help you in the long run.
Many entrepreneurs and marketers have had serious problems in maintaining the organic traffic on their new website just as they had with the previous one.
The change might be as minimum as changing from xyz.com to xyz.edu but the positioning of the website on Google drops down significantly for the search results.
Thanks to the change of address tool, your ranking will remain the same even after a change in domain or subdomain name.
Every best SEO company in India is working around the clock to stay updated with the changes in the Search Console, as even one minor change can factor the significant drop in your website’s organic traffic.