site
stats

Let's discuss your requirements, please fill in the form below

Home » Blog » Top Major Benefits of Local SEO In 2022

Top Major Benefits of Local SEO In 2022

benefits of local seo in 2022

In the case of online business, the race of being top in the search list starts between the websites. People use SEO Tactics to improve their search ranking over Google. In this discussion, we’re going to examine 4 major benefits of Local Seo which are best for SEO ranking 2022. 

Moreover, 2022 is a year of evolution. The world will reach the peak of digitization this year. Most people living in any country will get connected to the internet. With the availability of the internet, plenty of sectors have evolved and the way of doing business has changed.

Besides, people will shift their business to online platforms. This has become a frequent change in the way of doing business. 

Top Four Benefits of Local Seo In 2022

#1. Enhancement of User Experience

The Enhancement of User experience is one of the biggest benefits of having Local SEO. The user experience will provide a vibrant change in your business. Furthermore, the loading website if your website is minimized, you have a proper optimization of images and with various other measures, you’ll experience a perfect User experience. 

#2. Helps to target the right audience

Targeting the right audience is also one of the biggest benefits of having a Local SEO for your business. SEO helps to enhance and target the most potential audience for yourself. Moreover, the potential level of the audience will not only visit the site but also enhance sales of your site. Hence, if you wanna earn more from your online business then you must have a potential audience and Local search engine optimization will meet this requirement for your business. 

#3. Conversion Rate enhancement

The credibility and reputation of your business decide the level of a quality product that you provide. A higher conversion rate means higher credibility and higher profit. Search engine optimization is the instrument that manages a higher conversion rate for your site. This will assure a complete improvement of your website and business. Read more: Ultimate SEO Strategies For 2022: How To Maintain Top Rankings

#4. It helps to promote better cost management 

If your business suffers a heavy loss in maintenance but you still don’t get the desired results then having Local SEO will save you lots of money. 

  • This assures low-cost lead generation for your business. 
  • Cheaper advertising on the site. 
  • Also, ensure cost-effective pertaining activities. 

SEO Services India

SEO services are one of the best SEO agencies which provide high-quality SEO services at a very reasonable price. Our company is a Local SEO Company in Delhi which provides Local SEO services for many years. We have some highly trained professionals who have experience in enhancing the search rankings of the site.

We’re always available for our customers to serve the best we can provide to you. So, visit SEO-Services and get your SEO-related solution today. 

Also read: Hiring an SEO Company: 5 Things You Need to Consider

Also read: How to Grow Organic Traffic to Your Website?

What are Benefits of Hiring a Professional SEO Agency?

Top 7 Benefits of Hiring a Professional SEO Agency

Implementing an effective search engine optimization strategy is vital if you need to run the business successfully. Better SEO strategies will rank your business website higher on the Google search engine. SEO practices are continuously changing, so it is good to hire a trustworthy SEO agency to boost your business’s online presence.

Here are the Top 7 Benefits of Hiring a Professional SEO Agency for your business. 

Top 7 Reasons to Hire a Professional SEO Agency

  1. The SEO agency has years of experience 

One of the important reasons for hiring the Best SEO company in India instead of yourself is experience. Also, they have the skill and technical know-how to get the most excellent outcome in a short time. The professional tries various tactics on the website to see which works the best. They make the smart decision for your website that the outcome in increasing in the visibility.

  1. Keep up with a modern algorithm

Search engine algorithms can change rapidly, so you need to use a new algorithm to stay top position in the search engine result. It is hard to implement the best SEO tactics to boost website rank. SEO Company helps you remain in the top position in Google’s new algorithm and rules.

  1. Reach a large number of customers 

SEO-friendly website and targeting a unique set of keywords will aid you to reach more people around the world. The professionals create good SEO campaigns with valuable content for the target audience. With a specific keyword and quality content, you can increase your online presence.

  1. Saving time and money  

Time is a valuable resource everyone has to give their business. If you don’t have enough time to optimize the website and create the content, hire the SEO service. They use specific tools and software to complete the project on time that you don’t know. So you can save time and money by hiring an Affordable SEO Company in Delhi.

  1. Get website maintenance

Search Engine Optimization is an ongoing process so the website will have constant changes. SEO Services India offers regular maintenance and constant updates to the website to increase the website load speed.

  1. Boost online ranking 

A higher ranking is the aim of performing SEO, and the expert applies different SEO techniques to boost website ranking in the search engine. They also use better strategies like target keywords, link building, rich snippets, and others that make the site well-maintained, thus boosting ranking.

  1. Increase return on investment 

Another benefit of hiring an SEO firm is attracting the right traffic, which converts into a customer. They offer a strong foundation for marketing the brand that improves return on investment and maximum conversions.

Conclusion of Hiring a Professional SEO Agency

Choosing a reliable SEO Company that offers good Seo Packages can be time-consuming and tricky nowadays. Reading the customer review is an effective way to find a trusted company for your business.

7 Major Hosting Factors That Can Affect Your Websites SEO

Major Hosting Factors That Can Affect Your Websites SEO

A good hosting server provides you with the good speed of your website, less downtime, and good servicing. Website speed, bouncing rate are considered a few factors for ranking a page.

A good server provides good speed and less downtime which indirectly helps in SEO. It indirectly helps in improving the website SEO. Every successful online business has a successful website at its disposal.

Moreover, we all know that the base of a good website starts with a good website hosting platform. There is plenty of good website hosting platforms. But why you should even consider good website hosting.

Let’s have a look at the importance of good website hosting:

  • Faster website loading time
  • Better security
  • Your website is less likely to go down
  • Frequent website backup
  • Search engine ranking & SEO
  • Better Support

Given all these benefits, its become important to choose the best web hosting server for your website. “The more you pay, the better you get” factor doesn’t prove to be true every time. we can totally understand how hard it can be while choose the best hosting provider.

7 major hosting factors you should consider before choosing the best hosting provider

Site Speed

Site speed is the speed at which your site loads as users go through it. From the time the page renders to the click-through and finally users converting in your shopping cart or lead form.

Site speed is about rendering, pre-rendering, and seamlessly guiding people through the various important paths and funnels you define within your site. As the saying goes “the faster your web page loads, the smarter you are in the eyes of google”.

SSL certificate

An SSL declaration on your site is important. It shows guests that your site is confirmed and that it’s sheltered from programmers. It additionally improves your SEO rankings. Having an SSL certificate is important for the security of your website and it is important for SEO as well.

A website that is fast and safe is preferred and ranks better. A website secured by SSL prevents information breaches and therefore people are not concerned about buying from such a website. This promotes a good user experience on your website and helps in the overall SEO.

Website downtimes

Website downtime can have disastrous effects on a company’s business and service availability. It can expose the company to data breaches, loss of customers, and other potential losses.

Website downtime is a big problem for companies these days because it can lead to lost revenue and decreased customer confidence in your product or service if they are unable to use your site for some time.

It can have a significant negative impact on businesses and cost a business in the form of lost revenue, potential customers, and brand reputation. The Seo Service India one of the best marketing agencies in Delhi will make sure that your website always runs smoothly.

Database connection failure 

If you’ve ever seen an “Internal Server Error” or “Database Connection Failed” message when you have tried to visit a website, this means the site is having problems accessing the files needed to display content to you.

Moreover, it could be a configuration error, but often it’s caused by a database being concurrently accessed by too many people.

Using shared hosting services with spammers 

If you use shared hosting, it means your website will be on the same server as hundreds or thousands of other websites. If any of these other websites are run by spammers, scammers, or other nefarious types, the IP address may be flagged as malicious. Your website’s search engine rankings could drop like a rock if it’s considered to be in a bad neighborhood.

Incorrect TLD 

Top-level domains (TLDs) are the parts of the domain that come after the dot (e.g. .com, .net, .org.) Though there have been attempts to popularize other TLDs like .co, most people still expect your website to have a .com TLD. Using other TLDs makes your website harder to remember, and can cause a loss of traffic. Read: – Which Domain is Best? .COM vs .ORG vs .NET. vs .IN

Server location 

Server Location is an important factor for the ranking of a website for  SEO because search engine like Google uses the physical location of servers as signals and these signals can be more important if domains are of a generic TDL such as .net, .gov, etc.

So it is important to have a server location the same as the targeted country because major search engines try to detect if a website is related to a particular region and then content should be more relevant to a specific location.

They use more other signals such as the location of the incoming link, traffic information, signals which come from text and language of the content, etc.

Conclusion

So in this blog, we highly recommend choosing a good web hosting server for your website. A good SEO company in Delhi, India will definitely make your work easy by choosing the best one for your website.

Also read: Hiring an SEO Company: 5 Things You Need to Consider

Also read: What are the Benefits of Hiring a Professional SEO Agency?

Top 5 Must Have Plugins for Your WordPress Blog

wordpress plugin for blog, wordpress plugins, 5 plugins for wordpress blog, plugin wordpress blog, seo services india, best seo company in india

Blogging has gain traction on the internet way back in the 2000s. As of today, a report from WordPress indicates that over 409 million people read 20.7 billion blog posts each month. WordPress plugin for the blog

Most of the bloggers feel that WordPress is one of the easiest platforms to start blogging with.

However, adding relevant WordPress plugins for blogs is very crucial. These plugins provide hassle-free navigation throughout the website while adding new functionalities to the blog at the same time.

Top 5 must-have blog plugins and why you should be using them

  1. Yoast SEO: You need search engine optimization if you want people to find your blog whenever they search for something similar to your blog niche.

Yoast SEO is compatible with Google algorithms. It helps you optimize each and every post of yours using keywords and meta descriptions.

It also scans the readability of your posts and helps you improve it with simple tips. This is why most of the SEO companies in India prefer Yoast SEO.

2. Revive Old Post: Social media platforms are the second-highest source of website traffic after search engines.

Revive Old Post helps you make the most out of social media. It shares your new as well as old posts automatically to Facebook and Twitter.

It also adds hashtags that link back to your blog. This plugin sets a schedule for your social media publications depending on what time most of your followers are active.

3. Updraft Plus: Sometimes WordPress sites stop working due to simple errors while sometimes it gets hacked. No matter if your website is hacked or has encountered errors, website backup is the only best solution.

Updraft Plus creates an automatic or manual backup of your website and stores it locally or on the cloud, so you can restore your website to its previous state anytime.

4. Compress JPEG and PNG Images: An average website contains 63% images and optimizing these images can have a great effect on the page’s loading time.

One of the most important factors Google considers while ranking a website. This plugin automatically compresses your images, resizes the images you upload, and can bulk optimize your old images.

5. Jetpack: Jetpack helps in malware scanning, brute force attack protection, and spam filtering which means your website is protected against unwanted intrusions.

Apart from providing top-notch security, Jetpack also provides a faster mobile experience and powerful customization tools for designing your blog.

Bottom Line

These WordPress plugins for the blog not only help you make your blog website better but also contribute to increasing your website’s ranking in SERPs.

In fact, most of the companies that provide SEO services in India recommend these 5 plugins.  It’s better to hire a seo services agency in India if you’re not confident in optimizing your WordPress Blog.

SEO Services India is the best company that provides SEO services in Delhi. Our expertise not only lies in SEO services but also in the WordPress blog.

Our dedicated experts will make sure that you don’t have to worry about the website so you can focus more on writing blogs.

What are the Core Benefits of Hiring a Professional SEO company in Delhi ?

ProfessionalProfessional SEO company in Delhi SEO Company in delhi

The leading business owners that have no idea about SEO strategies, then definitely you should hire a Professional SEO company in Delhi. It is essential to conduct thorough research before you appoint any Professional SEO company to guide you on the right path. The chosen company will provide you with a higher ranking spot on Google and luckily clients will randomly visit the company websites.

Website is improved by a Professional SEO company in Delhi to create marketing of a business website. In modern times, SEO and the increased number of competitors in the industry assist to reach the potential of leads customers in the business profile. It will provide comfort automatically to reduce spending a large amount of cash for strategies in the marketing field.

Time-savingProfessional SEO company in Delhi

Professional SEO company in Delhi owns the responsibilities of being a business owner continuously running the entire organization which leads to less focus on major aspects. To suit your entire business needs, the Timed Partner SEO package are alternatively the best option to rely upon.

You can easily entrust professionals to do all your business work. Therefore, you can give time to other crucial aspects of the business to ensure success and maintain the growth of the company.

Diversified Skills Benefits

The different companies and diversified projects are driven under Digital Marketing Agency in Delhi. The aggregation of SEO experts who hold different things in the company. Also read: Benefits of Hiring a Professional SEO Agency.

As a result, when you appoint an SEO Agency in Delhi your scheme will be directed by different professionals. This means you will get the best SEO access from different perspectives. Different SEO agencies that you’re wishing to hire should be given enough time for thorough research.

When an agency gives assurance to provide quick results that do not exactly mean it will occur.  Moreover, the company must study reviews given by former clients to get positive feedback. This will assure you to generate the right agreement and avoid regretting it later on.

No investment in SEO tools and knowledgeProfessional SEO company in Delhi

SEO is a compelling company that regularly changes and businesses must be constant to the applied changes. To appoint an in-house SEO team, you will have to invest money in training and guiding your SEO team and obtaining crucial tools. Furthermore, this leads to the requirement of heavy investment that undoubtedly affect your pocket.

A responsible SEO company has all the fundamental tools and will frequently train its SEO specialists because of its core business. By the employment of an SEO company, you can save money and time as well as get assurance that your project will be in hands of highly knowledgeable and competent professionals.

To ensure that your online business keeps up the height, it is always a better idea to hire some professional, knowledgeable and experienced SEO company to do the job for you. Hire an SEO Company in India and get ready to count on the top of the search engine rankings and unlock the possibilities of high visibility among the visitors. Contact us now and get your business more out of the web.

Best Search Engine Optimization Tips You Need To Learn Now

Search Engine Optimization Tips

Have you ever learned about the hierarchy of human needs is a theory of psychology that focuses on fundamental human needs (such as air, water, and protection) over sophisticated applications (such as appreciation and social affiliation)Search Engine Optimization Tips

We will take these seven steps to effective SEO and use this intermediate guide:

  • Crawl entry to the web for engines
  • Effective material to answer the question of the searcher
  • Keyword for search engines streamlined
  • Perfect user interface with fast load speed and amazing UX
  • Shareable content that includes links, quotations, and extensions
  • Word, URL, and definition in the rankings to high CTR
  • Mark-up of a snippet/schema in SERPs

For whom is the guide?

This guide is built for you as you own, control, monetize, or encourage web content via Google Search. Perhaps you are the owner of a growing and prospective company, the webmaster of a dozen websites, the web agency SEO and local seo services in India specialist, or a DIY SEO ninja enthusiastic about search mechanics: the guide is intended for you.

You are also on the right spot if you are interested in getting an explanation of the fundamentals of SEO in line with our best practices. This guide does not contain secrets that would instantly make it easy for search results to browse and rank your website, but according to the best practices listed below.

Best Search Engine Optimization Tips You Need To Learn Now

  • Remove anything that affecting your website speed
  • Make sure link to other websites should be relevant with the help of top seo company in India
  • Use keywords in paragraphs and headings
  • Use the right tools to find relevant keywords
  • Encourage other trustworthy sites to link to you
  • Have web analytics in place at the start
  • Write relevant and unique meta descriptions for every page
  • Use meaningful and readable URLs using seo services agency in India
  • Customize your images with the right keywords
  • Write & publish unique content to improve your rankings
  • Target long-tail keywords
  • Create optimized and informative meta descriptions

The optimization of search engines (SEO) also requires subtle improvements to areas of your website. These reforms can appear to be radical developments when seen alone, but if paired with other optimizations, seo company in India.

You can construct a Website for your customers and customize it to enhance your user experience. One such consumer is a search engine that allows other users to learn about their posts. Optimizing the word processor is to make search engines interpret the content.

  • Published on
  • November 14, 2020
  • By
  • SeoServicesIndia

  • Categories:

How Can pay per click Be Beneficial for Your Business Growth?

pay per click

PPC or Pay Per Click advertising is one of the most valuable marketing strategies for businesses, especially for those looking for quick results. 50% of people arriving at a retailer’s site from paid ads are more likely to purchase than someone coming from an organic link.

What is pay per click?

PPC or pay per click is an online advertising model that enables you to place your ads on search engine results pages, social media, and third-party sites. In PPC, you bid on keywords and pay only when a user clicks on your ad.

Depending on your goals, you can redirect the user to your landing page, product page, social media accounts, or any other page.

The best part? You start seeing results from day one provided you have optimized your ad for the right keywords. But that’s not it. Pay per click can be beneficial for your business growth in more ways than you think, such as:

1 – You pay only when someone clicks on your ad

Unlike other types of ads where you pay to place your ads in a specific place, in PPC, you pay only when someone engages with your ad. Besides, you can set your maximum budget so you won’t have to pay more than you planned.

2 – You can appear on top of SERPs even if your search engine rankings are not high

Irrespective of your website’s organic rankings, you can still promote it through PPC. It gives you a competitive edge over others if you just launched your website.

3 – It drives immediate results

When you run ads, you can attract people to your desired page from day one, provided you have bid on the right keywords. You can reach thousands of people searching for your product on Google and other search engines.

4 –Increases leads, sales, and revenue

As long as you offer great products and services, pay per click advertising will help you increase leads, sales, and overall revenue. However, it is not as easy as it seems. If you are new to PPC, it is advisable to take the help of experts like Digital Marketing Companies that offer the best PPC Services. If not, you could easily spend thousands of rupees and still stay unprofitable. Also Read: What Are Benefits of Hiring a Professional SEO Agency?

5 –You have complete control over your ads

Have an event? Have a sale going on? Run your ads for a limited time to attract as many customers as possible. You can always measure your PPC results and optimize them for better results. This will help you make informed decisions on your pay per click advertising campaign.

Now that you know how PPC can support your business’s growth, let’s look at the different types of PPC and when to use them.

Different types of PPC and When to Choose Them?

1 – Search Ads (Google Ads and Bing Ads)

Search ads appear at the top and bottom of search results. There is a small “Ad” logo that helps searchers identify it is an ad. These ads are completely text-based.

Use Search ads when you want to reach potential customers, and your product or service has a good search volume (more than 1000 per month).

2 – Display Ads

Display ads are yet another common type of PPC. They appear all over the internet (across Google partner websites). These ads allow you to include photos and videos in your ad campaigns.

Use Display ads when you want to build brand awareness

3 – Social Ads

As the name suggests, these ads are run on social networks like Facebook, Instagram, YouTube, and LinkedIn. You can run ads on the platform of your choice, define the target audience, and what action do you want the user to take.

Use Social ads when you want to build brand awareness, increase sales, or generate leads. Also Read: 10 Proven Ways To Attract Visitors on your Website

4 – Remarketing Ads

Remarketing ads are a type of PPC that helps re-engage the audience. It allows you to target people who have already shown interest in your product or service. You can retarget your site visitors on Google, its partner websites and on social media.

Use Remarketing ads when you want to attract and convert already interested consumers.

5 – Google Shopping Ads

Google Shopping ads appear at the top and right side of the search results in the form of a carousel. They also appear under the “Shopping” tab in the search results. It allows users to see the image and price of the product before actually visiting the seller’s website.

Use Google Shopping ads if you want to promote your product or service for commercial search terms.

6 –Local Service Ads

It is yet another common type of ad used by local businesses. However, it is limited to plumbers, HVAC companies, locksmiths, electricians, and garage door companies. If your business falls under any of these categories, you can run local service ads.

Use Local Service ads if you are a local business and want to attract consumers looking for your services in your locality.

Conclusion

Running pay per click ads can help you reach potential customers, increase sales, and boost brand awareness. The right type of PPC for your business depends on what you want to achieve. If you are still confused about the best type of ad for your business, contact us. We are the best SEO company in India that has been handling paid ad campaigns for years now. Let us know your goals, and we will help you achieve them.

  • Published on
  • October 23, 2020
  • By
  • SeoServicesIndia

  • Categories:

What Is Local SEO and How It Can Help Your Business?

Local SEO helps your business appear on the top of the search results for locality-based and near me searches.

What is Local SEO?

Local SEO(search engine optimization ) refers to the process of optimizing your website or brick-and-mortar store to appear for local searches. You don’t necessarily need a website to do local SEO for your business.

The primary difference is that in local SEO, you emphasize more on a specific location rather than a product or service.

For example, when someone searches for “SEO company in Delhi,” search engines will show results that are specifically optimized for the location (i.e., Delhi).

Why it is Important for Your Business?

Here are a few ways local SEO can help your business:

1 – Increase Sales

88% of people who do a local search on their phone either call or visit the business within 24 hours. Besides,76% of consumers that did a local search visited a store within five miles.

With local SEO, you can get in front of these potential customers, attract them to your store, and increase sales.

2 – Outrank Competitors

Businesses these days not only compete with their physical counterparts but also with online companies. Local SEO gives you the opportunity to outrank your competitors in organic search results.

3 – Build Trust and Credibility

People trust Google. And when you rank on the top of Google search results for local queries, consumers are more likely to trust your business, too. It also increases your credibility as a business and helps you build a brand in your neighbourhood.

4 – Better Reviews

When you offer exceptional service to your customers, they are more likely to rate your business. As a result, it will make your business more reliable and trustworthy. Besides, search engines push your listings above, considering your ratings and reviews.

5 – Reduce Advertising Costs

When you rank at the top of the Google search results for local queries, you won’t have to pay for ad campaigns to attract customers. It is more cost-effective and yields a higher ROI in the long run.

Final Thoughts

Optimizing your business (and website) for location-based and near me searches. It increases your sales, helps build trust with searchers, and outrank competitors.

SEO Services India is one of the leading search engine optimization company in Delhi. If you are a local business or provide services in a locality, we can help you get to the top of the search results for local search queries.

Few Important Factors when SEO Audit done by SEO companies in India

Few Important Factors when SEO Audit done by SEO companies in India

SEO audit is crucial as it helps identify the issues that impact your search engine optimization efforts done by SEO companies in India. However, it is essential to evaluate the right factors to get the most out of the SEO audit. Let’s take a look at them:

Please note that even the top SEO companies in India analyze these Important Factors during an SEO audit.

1 – Choose the Right Domain for SEO

Your domain name is your online address. It should be easy to type and remember. For example, our company is one of leading SEO companies in India its domain is  https://www.seoservices-india.in/ is both short and easy to remember. It helps both search engines and people to understand what your website is all about.

2 – Do Your Due Diligence Before Buying the Domain

When buying a domain, it is essential to check if it was previously involved in black hat SEO tactics or has received a penalty from search engines.

The best way to do your due diligence is by using tools like Ahrefs or SEMrush. If you see any organic traffic before and none now, there may be a problem.

3 – Domain Age

While Google says it does not use domain age for search engine rankings, it does play some role in it. If you wish to check the domain age of your target URL, visit GoDaddy and open the Whois section on the website. It will display how old the domain is.

4 – Add Keywords in the Domain Name

As mentioned above, it is essential to include keywords in your domain name. There is no exclusive proof that this boosts ranking, but it is a great relevancy signal. However, make sure the keyword looks relevant. If not, avoid using it. Take our company’s domain SEO Services India’s which is leading SEO companies in India as an example. It has the words “SEO,” “Services,” and “India,” indicating that we provide SEO services in India.

5 – Keyword as the first word in the domain

When choosing a domain name, make sure to add your primary keyword in the first word. For example, our domain consists of the word “SEO” as the first word because that’s what we do.

6 – Domain Registration Length

It refers to how long the domains are paid for. Google thinks illegitimate domains are rarely used for more than a year. Therefore, make sure that the domain registration length is more than one year.

7 – Keyword in the subdomain name

Moz believes that you should use broad keywords in the subdomain name. However, stay away from “keyword-rich” or “keyword-targeted” domains as they come with a negative bias.

8 – Domain History

A site with a volatile history can hurt your SEO performance. When purchasing a new domain, investigate factors like link profile, previous owners, and past activity.

9 – Exact Match Domain

It refers to using the exact keywords you want to rank for. If your site is of high-quality, you will likely benefit by using an exact match domain.

10 – Public vs. Private WhoIs

Using private registration won’t hurt your rankings. This is yet another great way to find an adverse link profile and determining spammy blog networks.

11 – Penalized WhoIs owner

If your domain has been penalized in the past, it is challenging for you to rank your website even with whitehat SEO practices. Therefore, investigate the URL before purchasing to find if Google penalized it.

SEO Services India is one of the leading SEO companies in India. If you are looking for a partner to improve your site’s ranking in search engines, you are in the right place. Contact us now to know how we can help your business grow.

Google Has Canceled Support For Robots.Txt No index

Robots.Txt

Google will stop obeying a Robots.Txt directive related to indexing according to an official statement made by Google.

websites relying on Robots.Txt Noindex still have time to choose an alternative till 1st September 2019. 

It might sound like some foreign term especially if you’re new to SEO but digital marketers understand how important it is.

Googlebot crawler adds a website into Google’s database by crawling through various webpages. Google ranks websites on SERPs based on this indexation. 

What does Robots.Txt do?

Robots.Txt is a command used by websites to inform Googlebot which pages on your site to crawl and which ones to avoid.

 It was used to optimize a website’s crawl-ability and make sure that the crawl bot or search engine spider doesn’t fall into any problem while going through a website. 

Why is Google cancelling Robots.Txt Noindex?

Robots.Txt Noindex is neither an official directive nor it is a fool-proof directive.

According to sources, it did fail in 8% of the cases and does more harm to a website.

 Even minor mistakes hurt the website’s ranking on SERPs that preferably webmasters didn’t want. 

Alternatives for Robots.Txt Noindex

Google didn’t want site publishers to feel helpless with this update. Hence they mentioned about the five alternatives in their blog. 

  1. Noindex in Robots Meta Tags: The most effective way to stop URLs from being added to Google’s database is by avoiding URLs to be crawled by meta robots index. 
  2. 404 and 410 HTTP Status Codes: Both these status means the webpage is not found or does not exist. Once crawled, these websites will be removed Google’s index.
  3. Password Protection: Hiding a page behind password-protected login page will automatically remove the URL from Google’s index. 
  4. Disallow in Robots.Txt: This is, however, the least effective method. You block a page from being crawled but Google can still index your webpage based on the links on other websites without actually seeing the content. 
  5. Search Console Remove URL tool: This tool helps you quickly disable a URL from search engine results.  

Final Thoughts

Though Google has cancelled support for Robots.Txt Noindex, they have given us alternate options to do the work.

It is always good to try a few options before making it permanent for a long time. However, if you’re new to digital marketing and confused as to how to do it – contact SEO Services India, one of the best SEO company in India.

Their expert team can help you achieve your marketing goal and generate better ROI.  

If your goal is to make your business grow, contact us right now.