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Home » Blog » What is Google Page Experience, & Why Does it Matter in Ranking?

What is Google Page Experience, & Why Does it Matter in Ranking?

What is Google Page Experience

Are you running a firm and want to be established in this competitive world? Have you ever heard of the Google Page Experience? If not, then you are traveling on the wrong path.

Moreover, SEO (search engine optimization) is the ideal strategy to support your company and so give priority. Or else, you will stay behind, and your competitors will reach the new height. If you do not have enough experience and knowledge in this aspect, get the professional SEO Service in India.

Here, Google’s page experience indicates the set of signals measuring how users identify the experience of interacting with the webpage beyond its information value.

It is Google’s latest attempt to boost the search results for the users. In general, Google wishes to reward the sites, which provide a top-quality user experience. On the flip side, the sites with poor UX designs are de-ranking and downplaying.

Essential aspects in Google’s latest algorithm

Recently, the Google search algorithm is updating to include new page experience metrics as the ranking signals for websites. Page experience incorporates the Core Web Vitals that measure the site’s ability to render users a fantastic browsing experience.

The visual stability, responsiveness, and loading speed are optimal across mobile and desktop. Are you thinking about what the latest updation indicates? It means your website should optimize technically to support the best user experience to obtain a higher ranking for your keywords.

How does page experience affect ranking?

Page experience is the newer search ranking factor. It calculates the quality of the site page’s user experience. It includes the factors such as the page’s mobile friendliness, page loading speed over slow/bad internet connection, and how the page content renders in the browser.

If the site satisfies the users via an exceptional page experience, it will reward the search results.

Google always elevates the best-performing websites as the site obtains more trust from the users in the search result quality. In addition, many sites are competing to render superior quality content optimized for search. So, Google has to rank the pages with the help of differentiators beyond the content on the page.

Google’s algorithm and Latest SEO Update focus more on improving unique and top-quality content demonstrating trustworthiness, expertise, and authoritativeness.

If your site earns these things, then the credibility and authority are increased. As a result, your page rank will improve a lot. However, even though page experience is significant, Google still considers many factors to rank pages.

While handling the business core operations, it is challenging to focus on the website design and ranking factor. However, when you get help from the Best SEO Company in India, they take care of all the aspects and make your site rank at the top.

Read more: Top 7 Google Ranking Factors for Getting 1st Page Rank in Search

Read more: Three Things You Can Do Right Now To Improve SEO

If your goal is to make your business grow, contact us right now.