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Yet again, Google launched its new rocket of update that brings the Change of Address tool, previously seen in the older version of Search Console, back in the game. This feature may change the working patterns of any SEO company in India by a significant margin.
When the complete package of insights and growth rate of your website is offered to you for free. It is only sensible to make the best of it. The next time you log in to Google Search Console with the intention of improving your website’s SEO, you’d know better than just accepting what’s visible.
The free solution for understanding your website’s performance on the search engine, google search console. It primarily helps you view your website’s visibility from the search engine’s (Google) perspective.
Transitioning from the name of Google Webmaster Tools, it has risen to fame due to its all-encompassing potential, among entrepreneurs, content marketers, SEO services India, site administrators, and web developers.
A cherry you cannot eat is as good as no cherry; similarly, the understanding of every new update is essential for increasing the traffic to your website.
Recently, Google tweeted enthusiastically about the addition of a new tool named Change of Address. This fresh interface will ensure a smooth transition from your old domain to the new one.
So basically, Google has risen a level up in its game by aiding your process of domain or subdomain change. With this tool, you can manually alert Google about the change in your domain name. The search result data stored in your old site will be transferred, in no time, to the new one.
By now you might’ve opened the Search Console in a new tab and tried to locate this interface. The tool lies hidden away from the homepage, under the Settings of Google Search Console.
Now that you’ve located it, let’s understand better how this feature will help you in the long run.
Many entrepreneurs and marketers have had serious problems in maintaining the organic traffic on their new website just as they had with the previous one.
The change might be as minimum as changing from xyz.com to xyz.edu but the positioning of the website on Google drops down significantly for the search results.
Thanks to the change of address tool, your ranking will remain the same even after a change in domain or subdomain name.
Every best SEO company in India is working around the clock to stay updated with the changes in the Search Console, as even one minor change can factor the significant drop in your website’s organic traffic.
