Which Social Media Platform Is Best For the promotion of Your Brand?

Social media has become an integral platform for marketing. With more than 4 billion people using social platforms, you would definitely not want to miss the chance of promoting your brand. However, it is vital to choose the right platforms. If not, you will likely spend money, time, and effort for nothing.social media marketing services in Delhi

Here is how you can decide which social media platform is best for your brand.

1 – Identify your audience 

Every social media agency would agree with me that the first step to choosing the social media platform is knowing your audience. Here are a few questions that, when answered, will help you identify your target audience.

• Who are my typical customers?
• What age group do they fall in?
• Are they male or female?
• What are their education and income level?

You can also consider creating a buyer persona to better identify your audience, their challenges, and goals.

2 – Define your goals

Why do you want to promote your brand on social media? Is it to build brand awareness? Boost sales? Attract traffic? Build a loyal fan following? Even if you are outsourcing social media marketing services, make sure to share your goals with them.

Depending on your goals, you could filter the social networks. For instance, if you want to offer support to your customers via social media, Twitter is the perfect option. However, if you want to boost brand awareness, Facebook might be the right choice.

3 – Analyze Social Media Demographics

Now that you have identified your target audience and defined your goals, it is time to analyze the social media demographics to determine which platforms your prospects use the most.

According to SproutSocial:

• 79% of 18-29 years and 68% of 50-64 years old use Facebook. Also, 75% of female use Facebook compared to 63% of the male who does so.
• When it comes to Instagram, 72% of 13-17 years old, 67% of 18-29, and 47% of 30-49 years old use the platform. Also, 43% of females use the platform compared to 31% of males.
• Twitter is used the most by 18-29 years old (38%), compared to 26% of 30-49% who do the same.

A good social media marketing services in Delhi would be able to help you with the demographics of your desired social channels.

4 – Research your competitors

If your competitors have an account on a particular social platform, it probably is the right choice. Also, check how often they use the platform, the content they are posting, and how many users engage with their posts.

Conclusion

The power of social media cannot be overlooked. However, choosing the right platform is also essential. The four tips mentioned above will help you find the best social channels for your business.

Or we can help you do that. Brands Martini is the leading social media marketing services in Delhi. Our professionals will build a buyer persona for your business and research your competitors to ensure you reach your customers to ensure a high ROI.

• Published on
• December 28, 2020
• By
• SeoServicesIndia


• Categories: Social Media Marketing