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Restaurants are a great business if the food is of great value. However, no business can be successful without proper online presence, and visibility. Many restaurants with good food often fail and have to close due to lack of traffic. Social media helps you to make people aware of your business and your services. That’s why it is crucial for you to have social media for restaurants.
Did you know that 63% of the restaurants advertise their products through social media platforms as it is the most common strategy since 2018? Moreover, 37% of the buyers reach out to the brands, services, and products for shopping through social media sites and advertisements. Social networks help 50% of people to connect to various food channels for recipes and ideas.
Since potential customers spend the majority of their time on social networks, it is wise to use the opportunity and use social platforms like Facebook, Instagram, etc. to promote your services, menu, and deals.
Here are a few reasons why social media is the best marketing strategy for restaurants.
Today, the three main platforms that people use the most are Facebook, Twitter, and Instagram. Instagram is said to be the best marketing app to engage customers and get more traffic.
Moreover, the majority of people look for restaurants on Facebook. While there are many social media platforms, restaurants are said to have more engagement on Twitter.
They say “Belief what you see”. According to experts, more than twelve hundred videos are shared online through Instagram. Using video to promote businesses is the best idea as it attracts people online and therefore visits your restaurant. Some popular restaurants use behind the scene videos while preparing special dishes to lure customers.
Contests are the best way to bond and build a rapport with your customers. It also helps to engage them and gain their loyalty to your services. Some of the popular prizes offered by restaurants are free dinner for a month, Super Bowl tickets, and free passes for Friday night specials.
After a survey was conducted, customers report that 93% of the buyers are influenced by the images present on social media platforms. Visual branding has a huge impact on your social sites, which is why quality images with proper keywords are a crucial part of branding.
The audience loves to get noticed. Therefore, it is crucial to respond to your users and reply to their comments and reviews. It is a part of reputation management. 70% of the customers return back to restaurants that respond quickly. Therefore, whether it is a negative or positive comment, always reply quickly.
Social media is a powerful marketing platform and when utilized properly, it can become the best marketing platform. These tips will help you to attract more traffic to your restaurants. Hiring a professional Social Media Agency will help you to promote your restaurant online.
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