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Home » Blog » Few Important Factors when SEO Audit done by SEO companies in India

Few Important Factors when SEO Audit done by SEO companies in India

Few Important Factors when SEO Audit done by SEO companies in India

SEO audit is crucial as it helps identify the issues that impact your search engine optimization efforts done by SEO companies in India. However, it is essential to evaluate the right factors to get the most out of the SEO audit. Let’s take a look at them:

Please note that even the top SEO companies in India analyze these Important Factors during an SEO audit.

1 – Choose the Right Domain for SEO

Your domain name is your online address. It should be easy to type and remember. For example, our company is one of leading SEO companies in India its domain is  https://www.seoservices-india.in/ is both short and easy to remember. It helps both search engines and people to understand what your website is all about.

2 – Do Your Due Diligence Before Buying the Domain

When buying a domain, it is essential to check if it was previously involved in black hat SEO tactics or has received a penalty from search engines.

The best way to do your due diligence is by using tools like Ahrefs or SEMrush. If you see any organic traffic before and none now, there may be a problem.

3 – Domain Age

While Google says it does not use domain age for search engine rankings, it does play some role in it. If you wish to check the domain age of your target URL, visit GoDaddy and open the Whois section on the website. It will display how old the domain is.

4 – Add Keywords in the Domain Name

As mentioned above, it is essential to include keywords in your domain name. There is no exclusive proof that this boosts ranking, but it is a great relevancy signal. However, make sure the keyword looks relevant. If not, avoid using it. Take our company’s domain SEO Services India’s which is leading SEO companies in India as an example. It has the words “SEO,” “Services,” and “India,” indicating that we provide SEO services in India.

5 – Keyword as the first word in the domain

When choosing a domain name, make sure to add your primary keyword in the first word. For example, our domain consists of the word “SEO” as the first word because that’s what we do.

6 – Domain Registration Length

It refers to how long the domains are paid for. Google thinks illegitimate domains are rarely used for more than a year. Therefore, make sure that the domain registration length is more than one year.

7 – Keyword in the subdomain name

Moz believes that you should use broad keywords in the subdomain name. However, stay away from “keyword-rich” or “keyword-targeted” domains as they come with a negative bias.

8 – Domain History

A site with a volatile history can hurt your SEO performance. When purchasing a new domain, investigate factors like link profile, previous owners, and past activity.

9 – Exact Match Domain

It refers to using the exact keywords you want to rank for. If your site is of high-quality, you will likely benefit by using an exact match domain.

10 – Public vs. Private WhoIs

Using private registration won’t hurt your rankings. This is yet another great way to find an adverse link profile and determining spammy blog networks.

11 – Penalized WhoIs owner

If your domain has been penalized in the past, it is challenging for you to rank your website even with whitehat SEO practices. Therefore, investigate the URL before purchasing to find if Google penalized it.

SEO Services India is one of the leading SEO companies in India. If you are looking for a partner to improve your site’s ranking in search engines, you are in the right place. Contact us now to know how we can help your business grow.

Google Has Canceled Support For Robots.Txt No index

Robots.Txt

Google will stop obeying a Robots.Txt directive related to indexing according to an official statement made by Google.

websites relying on Robots.Txt Noindex still have time to choose an alternative till 1st September 2019. 

It might sound like some foreign term especially if you’re new to SEO but digital marketers understand how important it is.

Googlebot crawler adds a website into Google’s database by crawling through various webpages. Google ranks websites on SERPs based on this indexation. 

What does Robots.Txt do?

Robots.Txt is a command used by websites to inform Googlebot which pages on your site to crawl and which ones to avoid.

 It was used to optimize a website’s crawl-ability and make sure that the crawl bot or search engine spider doesn’t fall into any problem while going through a website. 

Why is Google cancelling Robots.Txt Noindex?

Robots.Txt Noindex is neither an official directive nor it is a fool-proof directive.

According to sources, it did fail in 8% of the cases and does more harm to a website.

 Even minor mistakes hurt the website’s ranking on SERPs that preferably webmasters didn’t want. 

Alternatives for Robots.Txt Noindex

Google didn’t want site publishers to feel helpless with this update. Hence they mentioned about the five alternatives in their blog. 

  1. Noindex in Robots Meta Tags: The most effective way to stop URLs from being added to Google’s database is by avoiding URLs to be crawled by meta robots index. 
  2. 404 and 410 HTTP Status Codes: Both these status means the webpage is not found or does not exist. Once crawled, these websites will be removed Google’s index.
  3. Password Protection: Hiding a page behind password-protected login page will automatically remove the URL from Google’s index. 
  4. Disallow in Robots.Txt: This is, however, the least effective method. You block a page from being crawled but Google can still index your webpage based on the links on other websites without actually seeing the content. 
  5. Search Console Remove URL tool: This tool helps you quickly disable a URL from search engine results.  

Final Thoughts

Though Google has cancelled support for Robots.Txt Noindex, they have given us alternate options to do the work.

It is always good to try a few options before making it permanent for a long time. However, if you’re new to digital marketing and confused as to how to do it – contact SEO Services India, one of the best SEO company in India.

Their expert team can help you achieve your marketing goal and generate better ROI.  

Top 10 Tips To Build A Strong Online Presence With Creativity

Seo Services India

If you want your business to be successful, a powerful web presence is undoubtedly a necessity today. But achieving the extra edge always does not come from brilliant strategies like Facebook ads and PPC ads, you need to show your creativity too.Fortunately, you don’t have to stress about doing it all alone as you have SEO services India to assist you today. Other than that, with engaging content and effective video marketing strategies you can achieve your business goals too.

10 Awesome Tips That Will Help You To Boost Your Online Presence

  1. Give a creative outlook to your designs

Your website is a place where customers get the first impression of your company. And with creative graphics, you can optimize your website for better engagement, interaction, and conversion.

2. Step up your marketing game with social media

Social media is a platform that helps a company to interact and listen to the customers and vice-versa. With strategic posts, you will be able to increase your social engagement. You may not be able to be proactive and stay ahead of competitors alone but with the best SEO company in Delhi, you can get that creative edge immediately.

3. Active online interaction

We all know how social media plays a big role in marketing. There is almost no one left who doesn’t know about Facebook. Therefore if you want your customers to find you, Facebook ads are a must.

4. Building an emotional connection

Do you know what is the most trending marketing strategy these days? Its video marketing. With the help of the best SEO company in Delhi, you can have a personalized video content that can help to attract your targeted audience.

5. Reliable content to build your brand

Without good and updated content, businesses fail to attract customers. Therefore SEO services India helps companies to optimize their web content with reliable and engaging content.

6. Effective Pay-Per-Click strategy

PPC ads by PPC expert in Delhi, in a nutshell, are ads that pay visitors for clicking on it. It may sound like a huge expense but it is actually cost-effective and is a clear way to boost your online visibility.

7. Social focus with an infographics

To leave a lasting impression on your customers, you have to be interesting. And nothing can be better than bright, colorful, and creative graphics.

8. Get inspiration from creative people

If you want to boost your online presence, the best thing you can do is to constantly work for it. Customize your website with the art and design that suits your company.

9. Think before you act

An effective strategy is the one that is planned and well thought out. To understand your business goals first before strategizing.

10. Simple direct message

Just posts are going to get you to know where. Remember, attractive design with a simple message is enough to hold the audience’s attention.

Therefore, it’s time for you to step up your marketing with creativity.

  • Published on
  • August 7, 2020
  • By
  • SeoServicesIndia

  • Categories:

Top 5 Tips to Improve Web Page Speed

Seo Services India

Understanding the concept: Page Speed(Seo Services India)

Page speed is nothing but the calculation of how quickly the site page and content loads up. There are multiple tools available on the internet for the perfect page load speed test.

It is often seen that people mix up the concept of “page speed” and “site speed”.

In short page speed can be defined as the total time required to load up the page termed as page load time.

webpage speed, page speed test, website performance, online presence,seo services in delhi, seo services india, digital marketing agency in delhi

Speed score of the Page insights is consolidated from the CrUX (Chrome User Experience Report) and outlines on two very important aspects of the speed metrics namely: –

(i) First Contentful Paint (FCP) &
(ii) DOM Content Loaded (DCL).

Tips to Improve Web Page Speed ~

1. Reduce Image Size.

Image size plays a very important role in your website. Sometimes images are very large that they slow down your website performance. We SEO services in India, a digital marketing agency that can help you to get that done easily. You can see the impact on an image by the Pingdom tool. Run the page speed test then check result after request initiate. Also, there are various tools present for image compression like WP Smush.

2. Lighten the HTML, JavaScript, and CSS.

By upturning the code which includes commas, spaces, and not required characters the speed of the page can be substantially be boosted. Seo Services India is one reliable option to go for fulfilling the services. While on the other hand not forgetting to get the unused codes, comments and formatting removed as Google suggests a tool known as UglifyJS for such purpose.

3. Minimize The Redirects.

Every time a page is directed to another page the visitor no doubt encounters increased while waiting for the HTTP request and response cycle completion. This can, therefore, enhance results in better website speed optimization.

4. Get Rid Of The Render-Blocking JavaScript.

The browsers need to fabricate a DOM tree by interpreting HTML right before the page could be rendered. If it happens to be that the browser comes across a script during this process. In order, this should be stopped and compiled for the continuation.

5. Making Use Of CDN.

CDN stands for Content Distribution Network better known as Content Delivery Networks. These are the networks that are preferred for the distribution of content delivering the load. Substantially the replicas of the site are based at not just one but multiple data centers in diverse geographical areas. So that the users avail a much quicker and more reliant access to the sites.

Hope all these points will help to help to reduce web page speed of your website, for the assistance you can get in touch with us, as we as the Seo Services India, is here to help!

  • Published on
  • July 31, 2020
  • By
  • SeoServicesIndia

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How to Remove Negative Consumer Complaints from Google Search Results

Negative Complaints Removal

To Evacuate or remove complaints there is part of High Traffic Websites which enables clients to record the grievance on the web, these destinations are getting to be conspicuous among clients.

Due to high traffic, destinations positions so quick and consequently they begin showing up in the list items and can hamper the Business and its Reputation over the web.

By removing the search result from the web we can remove complaints that are one perspective where these destinations offer the opportunity to the buyer to uncover the fakes done by any business.

However then again they likewise offer a chance to Ex-Employees, Competitors to stigmatize the business.

Ex-workers, disappointed clients, and above all the contenders can be the hotspot for the negative protests/audits about any business.

These surveys or protests can influence the shopper’s observation about your business or brand’s notoriety.

The organisation should consider these negative audits and dissensions important and should find a way to deal with the equivalent.

To remove complaints from Google has achieved the remotest corner of our nation. So have its business sectors, items, and administrations.

The web is brazenly the biggest market on the planet taking into account billions of clients around the world.

Regardless of whether you have a costly physical store in an opulent region of town, you still just will wind up taking into account your nearby demographics, or greatest draw in a few customers from different parts of the city for complaint board removal.

Aside from looking great, you likewise require to evacuate online protestations discolouring your image picture.

Process for Removal

Research has demonstrated that online clients by and large will in general put stock in online audits and research about the item on their premise.

In this manner, it is critical to expel grievances, particularly that might target you specifically.

We will help you by managing the most ideal methods for how to expel grumblings from protest sheets.

our team will help your notoriety, and push your image picture emphatically.

We will help you naturally disguise negative attention and supplant them with splendid and positive.

client drawing in crusades and incorporated correspondence via web-based networking media and other related stages. So that you can remove online complaint and realise how to make the ‘right buzz’ for you.

We at Seo Services India comprehends the significance of online notoriety for any Business/Corporate and gives the perpetual answer to handle these negative protests and audits.

  • Published on
  • July 20, 2020
  • By
  • SeoServicesIndia

  • Categories:

What is Google Remarketing? How Does It Work?

Google Remarketing

Remarketing is an online business strategy of serving ads to users who have already visited your website. If you are seeing the same ads again and again, no matter which website you are on, that’s due to remarketing. Google remarketing is simply remarketing done with Google AdWords.

The basic idea behind remarketing is to reach the customers which have already visited your website, which means they are interested in availing your services and with a bit of push they are likely to come back and convert that visit into a transaction. The user will be encouraged to buy from the website by showing them different ads on different websites they visit. The most popular remarketing tool at present is Google AdWords.

The complete remarketing strategy can be narrowed down into three basic stages:

  • First, the user visits your website, he either buys something or he just browses and leaves.
  • Secondly, the user is tagged with a cookie and the details are added to the remarketing list.
  • You launch a marketing campaign to show ads to those users.

Now the remarketing campaign can be made to target different users depending upon their behavior on the website. You can divide customers into three different pools on this basis and launch your campaign to target any category as per your strategy.

  • The users who just visited your website and left.
  • The users who stayed at the website, browsed through different pages but due to some reason didn’t make a transaction.
  • Existing customers who have bought from you in the past.

How Remarketing Really Works?
If you are using Google AdWords then you just need to add a remarketing tag with it and you are good to go. The remarketing tag is nothing but a line of HTML code that is inserting with the body of all the pages. This will help you to show standard ads to the users who have visited your website by using the cookies.

You can also make a remarketing list and personalise which users you want to target. You can target users who visited any specific page or section of the website.

PPC marketing is one of the best paid-marketing tools but to use it to its fullest you need expert help. SEO Services India is a retargeting advertising company in Delhi which will help you to get better results through Ad Words remarketing.

Being an established name in the market, SEO Services India will provide the best conversion through remarketing campaign Ad Words.

Is Online Reputation Management The Most Trending Thing Now?

Online Reputation Management

Before I say anything, I have a question for you. What’s the first thing you do when you are looking for a restaurant to dine-in or order something from there? I can guarantee that you look for its rating and review online.

Now if you see that the place have low ratings or bad reviews, you most likely opt for some other option. So, that’s important your online reputation can be nowadays. A bad review or a low rating can make you lose a large number of customers just like that.

Now getting to the title of this blog, yes online brand reputation management is the most trending thing now. With the rise of the internet, you can flaunt your success as much as you want but it makes it equally hard for you to hide your failures. Your social reputation can be the tool for your success or the cause of your business’s demise, all that depends on brand monitoring and online brand protection.

In the present time, the competition between brands is more than ever and it’s a “You miss, I hit” scenario out there. You need to be aware of everything there is about your brand online. Now, that’s easier said than done, with hundreds of bloggers, rating websites and reviewers online, it’s hard to keep track. That’s where you will need professional help. You can avail online reputation management services from SEO Services India which is an ORM Company in Delhi with a proven track record and years of experience.

Although I have highlighted the fact about ratings and reviews, that’s not all there is when we say “brand reputation”. Today’s online shopper has a stronghold on brands and that is true for any brand, no matter how big or small they are. With the power of social media and hundreds of review sites, the customer now holds the power to create a brand’s reputation.

Your brand’s online reputation depends on a mix of the following factors:

  • Brand Transparency
  • Social Good
  • Integrity
  • Inspirational Branding
  • Staff Treatment, and
  • Of Course, Quality of Service

 

SEO Services India is an Online Reputation Management Company in Delhi which concentrates on the brand management of various major organizations and has a well-proven track record. It is very important to properly analyze any cause of bad reviews your brand has and resolve them before it causes any further effect.

  • Published on
  • July 17, 2020
  • By
  • SeoServicesIndia

  • Categories:

5 Doubts About Seo You Should Clarify

5 Doubts About Seo You Should Clarify

SEO is nothing new to the digital marketing platform and has been utilized by all the top companies for website promotion on the Search Engine Result Page and get better traffic. There are several SEO doubts which need to be addressed and clarified.

Doubt 1: How to use Keywords in content?

Google adores good content and if you want to rank better on the Search results, good content is a must. Now there is another question of using keywords in your content. If you are trying to use keywords just for Google and not human then you can see the negative impact. You should emphasize on creating content for the customer and use keywords wisely in your meta description.

Doubt 2: More links or More Content?

Google keeps updating its algorithm to rank website and with new Google’s algorithm updates (Panda, Penguin, and Hummingbird), Google has made it clear then you can’t improve your rank just by adding a lot of links. The quality of the links back to your website will also play a vital role, hence, along with adding quality links, you must invest more time in improving the content on your website.

Doubt 3: Is SEO all about fooling search engine with a collection of neat tricks?

No, No and definitely NO. If you are just trying to fool the search engine with a bag of tricks then, in turn, you are fooling your users as well. And even if you manage to get a surge of traffic, in the long run, you will suffer because you didn’t have any means to the end. SEO depends upon a lot of different factors and if somehow you manage to use some to rise in ranks, ultimately you will suffer to keep up.

Doubt 4: How XML Sitemap helps your website?

If you want to create a crawl able website then XML sitemap is a must-have for you. So the question is, Does XML sitemap helps to boost your rank on search results. To which the answer is- Directly- No, Indirectly- It may. XML Sitemaps aids Google to find and index the web pages you want to be indexed first. With indexed URLs, your website will be more visible which can help you rise through the ranks.

Doubt 5: How long it takes to rank high on Search Engine Result Page?

SEO is a long-term process and if you think that by availing SEO services from the best SEO company, you will rank in the top 10 overnight. That’s not gonna happen. It will take time and cleverly devised strategy to rise through the ranks.

You will see the results with the best search engine optimization company but you have to be patient. Search Engine Optimization services will take time to get you to high rankings, it never going to be happening in a day, week or even a month.

These doubts and many more like these will always be an obstacle in your path because of which you won’t be able to utilize the full potential of SEO. So, the best solution for you is to leave this to digital marketing experts, SEO Services India has done a remarkable job in exploring the extents to which SEO can help you and can do wonders for you in digital marketing. With a dedicated team of experts, SEO Services India always delivers the best result for your brand.

  • Published on
  • July 16, 2020
  • By
  • SeoServicesIndia

  • Categories:

6 Advance SEO Techniques That’ll Increase Your Website Traffic

6 Advance SEO Techniques That’ll Increase Your Website Traffic

The maximum amount of all the web traffic begins with the search engine and that’s why it is important to invest in the SEO of any website.

Proper search engine optimization enhances or improves the search ranking of the website which gives more and more traffic to the website from which you can convert and generate more and more revenue from it.

  • User Data Research

There are numerous individuals to consider SEO something fundamentally specialized, at last, it is generally about making sense of what your clients need and need, and after that conveying it.

The better you can address your gathering of people’s issues with your substance, the higher the odds they will click your features, read your articles, hop on your email list as well as purchase your item.

For finding more and more audience, all you need is a keyword that has a higher search input and makes sure your website should rank higher among that keyword.

Optimization and creation of Landing Page:

When somebody clicks on one of your connections in the list items, where do they arrive? Odds are on your landing page, a blog entry, or a comparable piece of your site.

Be that as it may, particularly when your objective is lead age and additionally deals, it’s regularly better to utilize a point of arrival. By creating a landing page on various important and popular pages you can gather numerous links and attention.

  1. Repurpose Content: 

We as a whole realize that quality written substance makes all the difference and a large number of us continue making new substances all the time for that very reason.

Be that as it may, regardless of whether it works, it can get quite comprehensive. A cleverer or smarter methodology is to utilize a similar substance and repackage it in various structures.

You can utilize the repurposed substance to get consideration on and joins from profoundly definitive sites.

  1. Update the older content: 

Since we are now looking at utilizing existing substance as opposed to making an extra one, refreshing your current posts and pages is additionally one of the further developed SEO strategies.

Google welcomes updated content. It’s one of their positioning criteria and the motivation behind why they began demonstrating distributing dates in their indexed lists.

  1. Optimize Permalinks: 

Permalink is a game plan that comprises an augmentation and a root.

The unpracticed ones discover a site and its pages and post through permalinks. Solid permalink structures are basic to your site’s prosperity.

  1. SEO Optimized Theme:

SEO Optimized themes subjects enable Google to comprehend the viability of the webpage and it likewise makes it simpler for Google to follow the substance.

To utilize enhancement for directing people to your webpage, it is vital to offer a satisfying background for guests and offer a site that heaps rapidly.

To be flexible enough to see any changes in the market, SEO Service India provide all aspect of marketing, follow the latest trends, and well implemented SEO. SEO service India provides the best facilities and to support to the clients.

  • Published on
  • July 16, 2020
  • By
  • SeoServicesIndia

  • Categories:

Hire An SEO Agency In Delhi For Business Growth In The Pandemic?

Almost one-third of the world’s population has the situation to stay in their homes due to the coronavirus pandemic. This pandemic is impacted in every area of our lives. Most people follow the social distancing protocol to protect themselves from this pandemic, and it also affects the economies all over the world. Essential businesses are carried out to take their orders and deliveries, whereas the non-essential businesses are ordered to close. Developing and adopting a recovery growth plan will help any business in order to overcome the impact which has given by this pandemic.

Get into the SEO marketing 

  • You have to maintain your website and improve digital relevance as well.
  • You are in need of developing new content.
  • You have to ensure that all your local maps and listings are accurate.
  • You have to post content related to the coronavirus pandemic.

When you are following the ideas mentioned above, it will be helping your customers see that you are paying attention to this crisis, and you are taking action in a way to combat the negative impact.

Reasons to Hire an SEO Agency In Delhi

There are many challenges that many companies are facing during this pandemic issue. Most of the business owners are using this downtime in order to focus on growing their company. So, when you are decided to hire an SEO agency in Delhi, they will allow your business to keep in touch with your clients and customers using some strategies. Here are some of the reasons you have to focus on the SEO during this pandemic, they are as follows,

  • Most people are using work from home setup, and it is obvious that they will be spending more time on their mobile phones and computers. Hence SEO will be your solution in order to combat the impact of this pandemic on your business.
  • During this outbreak, many goods are not available and easy to find. You have to know about the fact that, when the goods are insufficient, people will definitely go for online shopping. This is the same in the case of business, and clients are looking for online service providers. You have to start focusing on the ranking of the products you are offering.
  • SEO will be providing you a long-term gain. Optimizing your online presence took a lot of months to work. So, if you are using this time in order to build your content, you can able to prepare your business for better sales for the upcoming months. This type of marketing is the only way to reach your target market after the pandemic. Hence you have to invest in hiring the reputed SEO.

Now it is the time to get in touch with the SEO professionals if you do not know about how to approach the Covid-19 crisis. They will be helping you by creating a plan which will work to make the recovery process. So, start by hiring the reputed SEO Agency In Delhi in order to increase the number of visits to your site.

  • Published on
  • May 28, 2020
  • By
  • SeoServicesIndia

  • Categories:
If your goal is to make your business grow, contact us right now.