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Home » Blog » Top 10 SEO Trends To Drive More Traffic in 2021

Top 10 SEO Trends To Drive More Traffic in 2021

Featured-Snippet

Based on recent research, there are more than 63,000 search queries every second, which is 5.6 billion searches per day. Only total Google searchers click on the results from the second page. Website on the top ranking in Google’s organic search result gets an average CTR of 31.7%.

To reach the front page of the SERP, choosing SEO services in India is a perfect option. Search Engine Optimization is the best way for attracting customers to your business website. SEO Services successfully carved a niche in the digital marketing sector.

1. Making Right Keyword Research:

Keyword-Research

About 50% of searches are based on zero-click searches. Half of the Google searches are based on without any click. Google business listings are based on contact information, related questions, Featured Snippets, and more. Perhaps, Making appropriate keyword research is quite important.

2. Core Web Vitals:

core-web-vitals

Google announced 3 new metrics In May 2020 such as Core Web Vitals. It is effective for measuring the user experience based on Interactivity, Loading, and Visual Stability. Using Core Web Vitals, it is easier to analyze Google’s ranking factors.

3. Google’s BERT:

Google’s BERT

Google’s BERT is one of the perfect ways to understand searches. Bidirectional Encoder Representations from Transformers or BERT algorithm mainly uses machine learning. The leading Seo Company in India offers you services with the use of these advanced tools.

4. Posting Original Content:

Google wants authentic content suitable for the business in branding. By choosing the leading best SEO company in India, experts are ready to provide you with suitable services. Posting unique content such as customer testimonials, case studies, company milestones, experiments, and many more adds value to the brand voice.

5. Voice Search:

Voice Search

About 27% of the global population has been using Voice Search on their mobile phones. Implementing the Voice search technology in your website adds more options for the visitors to gain better stable access. These also help to gain higher SEO Trends in 2021.

6. Artificial Intelligence:

Artificial intelligence or AI has been changing the SEO trends along with marketing strategy. Google utilizes the AI to easily provide instant searchers with results. Availing of the best SEO services in Delhi would be a suitable option for creating favorable strategies.

7. Video Marketing:

Video Marketing

Optimizing the video content for the search engine mainly provides you with a suitable option. Starting to optimize the video with the SEO standard would be a suitable option for extensively saving more time. Providing a user-friendly description for a video is quite important.

Read More: Top 10 Video Marketing Strategies

8. Mobile Friendliness:

SEO with Mobile-friendliness creates a major factor in the search engine. The majority of web users access websites from their mobile devices. Availing the affordable SEO company in India helps you to align your SEO strategies for the mobile-first segment.

9. Featured Snippets:

The Featured snippets gained major prominence on Google. The main reason is that the snippets show a chunk of information.

  • How-to guide
  • Q&As
  • Bullet-point content

10. Data And Analytics:

Proper Analytics and reporting of the website let to have greater insight into the behavior of the audience. It is convenient to create targeted messages, and campaigns as well as serve the audience. Analytics helps to check

  • Page loading times
  • Identify URLs getting crawled
  • Response errors
  • Identify referral sources

These are the 10 SEO Trends that drive more traffic and continue driving relevant traffic for your website in 2021. Remain ahead in rankings by adding data and analytics with SEO Trends in 2021.

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How to Optimize for Googles Featured Snippets in 2019

google featured snippets, google featured snippets 2019, seo services in india, seo services in delhi,

The core role of google is to give a quick and precise response upon each organic search result. Therefore, it’s upon websites owners and their working crew to ensure that they create well-optimized snippets.

This will ensure that their content is featured upon related search.

This is quite important because it will generate traffic for the site through the high number of clicks your featured snippets get.

Know how to optimize for google’s featured snippets in 2019, let’s begin with –

What are featured snippets?

Featured Snippets are answers or direct responses offered by google upon any query submitted to the search engine.

They are usually arrayed above the organic search results. They are specifically designed to precisely and directly answer the question what, why, when, how and which on the topic in question.

The main importance of featured snippets is to intimidate traffic into your website.

It’s always an important strategy to optimize your snippets to be featured by Google.

Lucky for those who don’t know anything about this because SEO Services India, has got you covered. We offer snippets optimization services which are significant to your website.

Types of Snippets

Featured snippets are divided into four main different types. Let’s take a look at each of them.

Paragraph form snippets: This kind of snippets are designed to give a response to a query, basically answering the questions how what is or who. They are always in text form and are fitted in the snippet block above the organic search results.

List form snippets: They are designed to give instructions or guidelines in a systematic manner. Generally, the responses are listed in a step-by-step manner or numerically.

Table form snippets: For the queries that demand well organised and readable responses, table snippets appear. The answers are organised in a table to enhance simplicity in reading and ensure they are straight to the point.

Video form snippets: Google also can gather video responses depending on the type of question submitted. They get the responses mostly from YouTube. This type of snippets is known as video snippets.

Difference between Featured snippets and Rich Snippets

As said above, Featured snippets are answers which display above organic search results. On the other hand,

Rich snippets are more like organic search results but are more detailed.

Rich Snippets can, therefore, appear anywhere in the organic search results, not like the Featured ones which appear only on top.

The Rich Snippets contains more about the original website, things like the ratings, images products etc. They are therefore known to generate more traffic than other search results.

What to do so as to optimize for Google’s Featured Snippets

SEO SERVICES in Delhi has compiled some tips on how to optimize for Featured Snippets.

  1. Search Engine Optimization

In the current era, websites which are not indulging in enhanced SEO practices are hard to be ranked by google. If you really want your content to be featured by google, you better start incorporating well detailed and optimized content in your website.

  1. Update Your Website Regularly

Change is inevitable. The information or the content in your websites gets outdated with time. It is important to run regular update and maintenance to your website by renewing the content.

Do current research and renew your web-content accordingly. This will increase the chances of your content being ranked and featured by google.

  1. Ensure Your Content Is Versatile And Tactical

Make sure that whatever content you put in your website covers a wide range of what you offer.Also, it’s important to strategize your answers in a more precise and straight forward manner to attract more visitors. Avoid complex content and at the same time, uninformed content.

  1. Add Relevant Images

Images and photos always work a charm at attracting the attention of any reader. Ensure that the images that you put in your content are relevant and attractive.

Add some short descriptions with the images for them to be more informative. Update them accordingly to avoid outdated information to know more about image seo at seo services India.

If your goal is to make your business grow, contact us right now.