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Home » Blog » Is Your Website Ready According to the New Page Experience Update?

Is Your Website Ready According to the New Page Experience Update?

Is Your Website ready according to the New Page Experience Update

Page experience is a set of signals that measures how the users perceive the experience of interacting with a web page beyond its pure information. Google page experience provides the summary of the user experience of your website to your website.

Google evaluates your page experience metrics and uses them for ranking your website in the search engine.

That is why it is important to update your website according to the page experience. Seo changes very rapidly. There are new updates every day and it’s quite hard to match up with the changes each and every day that is why it is advisable to join hands with a professional SEO services India company

Google accesses each of the signals and gives a website an overall page experience score. These are each the signals that are required to achieve a good page experience score. 

  • Core Web Vitals – It is a set of standardized metrics that help the developers to understand the user experience of a web page.
  • Mobile usability–  This metric shows how many pages in your website have usability problems when viewed on mobile. A page must not have any mobile usability error. 
  • Security issues – This report indicates that the pages of your website are not secure for your visitor. Any security issue can decrease your page experience score.
  • HTTPS Usage – A page must have HTTPS in order to be eligible for good page experience status.

Is the Page Experience a Google algorithm update?

Yes, the google core vitals is included in the new age experienced update of 2021. Let’s just not be confused with a core update. The core update includes wider changes to the Google algorithm for SEO whereas on the other hand is simply the page experience update is the inclusion of ranking signals and doesn’t change the google algorithm.` 

Updates are generally misunderstood by people. Most of us didn’t even realize what updates are for. Your website should always be updated to the newest version.

A complete 360-degree digital marketing company can help you in improving your website page user experience. A professional SEO company in Delhi will guide you to the right path and ensure that your website is ready according to the new page experience update so that your website ranks top in the search engine and maximize your profit. 

SEO Service India is a 360- degree digital marketing agency that can full fill all your online marketing and promotion needs. Being one of the best SEO companies in Delhi NCR, we provoke exceptional SEO services for companies and individual business owners. We are best in proffering in top-notch SEO service which delivers the result you exactly wish for.

Guide to the Google BERT Update and Its Impact on SEO

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Google recently announced a new update to its search engine ranking algorithm named BERT.

Not only SEO experts but Google themselves have called BERT as the most meaningful update in the last five years.

What is BERT?

According to the experts from the top SEO company in India,

BERT (Bidirectional Encoder Representations from Transformers) update is all about understanding natural language queries in a better way.

People have moved away from short searches and are using longer and conversational phrases to get relevant results.

BERT algorithm is designed to better understand searches that are longer, conversational, and are more complicated.

With the BERT update, Google will now be able to better understand user intent and what each specific word means in context to improve search results.

It will focus on words written on either side of the primary keywords to understand the searcher’s intent and will deliver results accordingly.

Impact of Bert on SEO

BERT will impact both well-written web content and not so well-written content.

For the latter, it will have a negative impact, the ranking and online visibility will decrease.

Moreover, content that focuses on keywords more than solving user’s queries is also in the risk zone as the BERT algorithm is all about picking content that is relevant to the natural language and offers real solutions to the searcher’s problem.

What to do if your website is negatively impacted?

If you were focusing on keywords more than user intent.

It’s time to hire an agency that provides SEO services in India as they’ll be able to create a lot of problem-solving content in a short span of time.

Keywords are still important but don’t make them your sole priority. Focus on providing better user experience.

Don’t try to sell on every content. Don’t try to optimize your content for BERT instead try to optimize content for your users, or people in your industry.

If there’s one common thing in all Google’s updates is that it forces websites to create content for its users and not search engines.

 creating content for your users is the best way to make sure that the next time Google brings a new update in its search algorithm, it doesn’t hamper your rankings negatively.

In order to get more detailed information, Google the latest update.

Bottom Line

BERT update is all about processing natural language queries in a better way. Instead of focusing only on keywords.

The updated algorithm will focus on what is written on either side of it to deliver relevant results. Therefore, stop trying to optimize your content for search engines and start optimizing it for humans.

For all the help you need to create professional-quality content that not only boosts your ranking but also makes sure you don’t get negatively impacted in a future update.

 Talk to the experts at SEO Services India – the Best SEO company in India.

If your goal is to make your business grow, contact us right now.