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Website Page loading speed is a Google ranking factor. If your website takes too much time to load, you will likely see a decrease in rankings. Google has been testing a new update that warns users about the speed of the site. If it usually takes a lot of time to load, Google will show it in the red color. If it loads quickly, users will see a green color with a message that the site loads faster. Even the best SEO companies in India will agree with me on this matter.
According to Google, as your Website Page loading speed time goes from one second to three-second, the bounce rate increases by 32%. If the time goes to five seconds, the probability of bounce increases by 90%. If it takes more than 10 seconds to load your website, the bounce rate will be as high as 123%.
This indicates that apart from search engines, users also hate slow loading websites. Another interesting study revealed that a one-second increase in the loading time decreases the conversion rate by 7%.
Google said it would be launching the Page Experience update in 2021. One of the core elements of the Page Experience update is the Website Page loading speed. To be precise, it focuses on the Largest Contentful Paint and First Input Delay.
Largest Contentful Paint refers to how much time it takes to load the largest element of your site. Google says it should be less than 2.5 seconds.
First Input Delay refers to the time when a user first interacts with your web page. Google says it should be less than 100 milliseconds.
If not, your website will see a decline in rankings as soon as Google launches the Page Experience update.
If you want your website to rank higher and provide your ideal customers with the best possible experiences, it is imperative to boost your Website Page loading speed. If you need help with it, contact the most affordable SEO company in India, i.e., SEO Services India.
SEO Services India is an all-in-one SEO company in India that can help you boost your website’s speed and ranking in search engines. With a specialized in-house SEO team, our experts are well-versed with search engine ranking techniques and its updates.